Zeekr Malaysia, the local arm of China’s premium EV brand Geely, has launched an owner-community program One Zeekr, offering lifestyle events, gatherings, and charitable activities to its car buyers.

In a statement on Monday, Zeekr Malaysia said the program follows a month of owner-appreciation initiatives in August that included charging privileges, free EV health checks, extended warranties and a golf event, the company said.

Recent One Zeekr gatherings were held at Awana Genting and at a retreat club in Rawang on Sept. 19, the latter paired with a community charity activity.

Eddy Lu, general manager of Zeekr Intelligent Technology Malaysia, said the program can give owners reasons to connect beyond their vehicles, through shared interests, lifestyle activities, and opportunities to contribute to the community.

Building on this focus on its owners, Zeekr Malaysia is now taking the next step by creating more opportunities for them to experience the brand beyond their vehicles. This forms the foundation of One Zeekr, an ongoing community platform designed to bring owners together through shared interests, lifestyle experiences and meaningful initiatives.

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