SenangPay, a Malaysian payment gateway, has partnered with Pine Labs, an India-based fintech firm, to introduce instalment payment plans (IPP) to local businesses
through a single integration.

SenangPay said in a statement on Monday that this allows businesses to offer up to 24-month instalment options without the hassle of managing multiple bank integrations.

This partnership marks a significant milestone in bringing more accessible, flexible payment options to local businesses.

Through this collaboration, merchants using senangPay’s payment gateway can now offer IPP, providing customers with greater flexibility for high-value purchases.

The integration of senangPay’s IPP requires a single integration only, allowing merchants to connect seamlessly with multiple major banks for IPP transactions.

This one-time setup simplifies the onboarding process by eliminating the need for multiple and separate integrations with different banks to offer IPP services.

The IPP was introduced through a pilot run with selected senangPay merchants spanning various industries, including membership clubs, education, health and beauty, professional services, and online retail.

Among the early adopters, 1Fit App, a platform offering seamless access to multiple fitness centers and wellness programs, has seen a 2 times increase in demand for payments made through the IPP option.

“At senangPay, we aim to empower businesses with a complete payment ecosystem,

“Partnering with Pine Labs expands our offerings, equipping merchants with a strong tool to drive sales through instalment payments,” said Aaron Chin, Chief Executive Officer of senangPay.

“Combined with our e-wallets, BNPL, FPX, and card payment solutions, this collaboration reinforces our mission to support local businesses with seamless digital transactions,” he added.

According to the statement, this partnership marks another milestone in senangPay’s journey toward enhancing digital payment experiences.

By integrating Pine Labs’ IPP solution, senangPay said it reaffirms its position as a trusted local payment gateway provider, delivering value-driven solutions that help merchants thrive in an evolving digital economy.

“Our platform prioritizes flexibility, allowing members to join fitness and wellness classes without long-term commitments to a specific studio or program,

“With our app, they can access classes anytime, anywhere, at their convenience,” said Murat Alikhanov, Chief Executive Officer at 1Fit.

According to him, the addition of IPP further enhances the platform’s user-friendliness by providing members with greater financial flexibility to invest in their fitness and wellness journeys.

Meanwhile, Sharad Gulhar, Executive Vice President and Country Head (Malaysia) of Pine Labs, said that as demand for instalment payment grows, businesses need the right tools to offer their consumers greater financial flexibility.

“Instalment plans help improve customer engagement with the brand, keeping businesses competitive,

“With our single-integration solution with senangPay, merchants can process IPP seamlessly online without the need of separate integrations with multiple banks,” he added.

With tenures from 3 to 24 months, instalment payments help consumers manage expenses while merchants attract higher-spending customers, said the statement.

As a homegrown Malaysian payment gateway, senangPay said the firm remains committed to empowering local businesses with seamless digital payment solutions.

In 2022, the firm became part of DOKU, Indonesia’s payment gateway.

This acquisition strengthens senangPay’s position in Malaysia while creating potential opportunities for future payment innovations between Malaysian and Indonesian businesses, reinforcing its role in the evolving digital payment landscape.

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