PwC Singapore said Wednesday that it will invest S$4 million ($3.1 million) over three years to establish the Trade Advisory Hub that invests heavily on artificial intelligence (AI) in Singapore.

The firm said in a statement that it has launched its Trade Advisory Hub to help businesses global trade environment and capitalize on growth opportunities from Singapore.

Supported by the Singapore Economic Development Board (EDB), the Trade Advisory Hub will support local and multinational companies as they adapt to evolving global trade dynamics, assess impacts on their operations and supply chains, and make better-informed decisions for growth and transformation across the region.

The investment will go towards building specialist talent, developing innovative tools and assets, and supporting businesses in areas linked to trade and international growth.

“Businesses are grappling with heightened trade complexity—from supply chain reconfiguration to evolving regulatory requirements—making it harder to make timely, confident decisions,

“PwC Singapore’s Trade Advisory Hub is dedicated to directly address these challenges by providing integrated, practical advice that helps businesses manage risk, unlock opportunities and execute with greater certainty. With the support of the Singapore Economic Development Board, we are enabling companies to anchor in Singapore and compete more effectively in an increasingly uncertain global environment,” said Marcus Lam, Executive Chairman, PwC Singapore.

Weng Si Ho, Executive Vice President and Member of EXCO, EDB, said the establishment of PwC Singapore’s Trade Advisory Hub will deepen Singapore’s expertise in trade and geopolitical risk management, and create new opportunities for Singapore’s local workforce to develop specialized skills in this area of growing demand.

“The investment supports Singapore’s vision to be a trusted global node for businesses, enabling companies in Singapore and the broader APAC region to build greater resilience amid an increasingly complex and uncertain global operating environment,” she added.

Frank Debets, Trade Advisory Hub Leader, PwC Singapore, said the Trade Advisory Hub will draw on PwC Singapore’s consulting strengths in customs and trade, supply chain and tax.

“In line with PwC global strategic thrust on the use of technology in all that we do, technology-enabled solutions, drawing heavily on AI, will be developed in collaboration with our AI Hub to help businesses manage risk, adapt to regulatory shifts and identify new avenues for international growth,

“The Trade Advisory Hub will help surface and elevate the international trade challenges businesses are facing on the ground, supporting better visibility of these challenges to senior management and enabling closer alignment between market needs and the broader business ecosystem in Singapore,” he added.

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