Mitsubishi Motors Corporation will join the Philippine government’s Electric Vehicle Incentive Strategy (EVIS), signaling a move to expand its electrification efforts in the country, the Japanese automaker said in a press release on Monday.

Mitsubishi Motors’ announcement followed a meeting between Philippine President Ferdinand Marcos Jr. and Mitsubishi Motors CEO Takao Kato. The executive said “The Philippines has long been one of our most important markets, where we have engaged in production and sales for many years.”

Subject to the approval of Mitsubishi Motors’ application to join EVIS, Mitsubishi Motors Philippines Corporation (MMPC) — Mitsubishi Motors’ production and sales company in the Philippines — plans to begin production of a new hybrid electric vehicle (HEV) model at its plant in Santa Rosa City, Laguna, in mid-2028.

In line with the start of production of the new HEV model, MMPC is planning additional investments, including enhancements to its facilities to support electrification. These initiatives will contribute to expanding the local supply chain and generating employment opportunities in the region. MMPC, established in 1963, now operates a 21.4-hectare plant in Laguna province, the Philippines, with an annual output of 50,000 units.

In June 2025, the Philippines’ Department of Trade and Industry (DTI) said the EVIS can attract PHP 120 billion ($2 billion) in capital investments, generate about PHP 11.4 trillion in economic output, boost the government’s tax revenue by PHP 400 billion compared to a fully import-based electric vehicle (EV) market, and create 680,000 jobs.

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