MoneyHero Limited, a Singapore and Hong Kong-based personal finance aggregation and comparison platform, announced Monday project Odyssey, a group-wide artificial intelligence (AI) initiative intended to accelerate revenue growth and expand operating margins through intelligent automation and conversational product experiences.

Concurrent with the launch, the company said in a statement that it has begun deployment of its AI-powered Car Insurance SaverBot Beta on WhatsApp in Singapore.

The launch of project Odyssey follows a period of strong financial momentum.

MoneyHero’s top-line revenue grew by more than 20 percent quarter-on-quarter from the first quarter to the second quarter of 2025, driven by higher conversions across credit card, personal loan and insurance verticals.

With that acceleration, the company said it remains on track to achieve positive adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) and generate free cash flow in the later part of 2025, supported by a solid balance sheet with approximately $30 million in cash and cash equivalents as of June 30, 2025.

Following strong top-line momentum, driven by higher conversions in credit cards, personal loans and insurance products, MoneyHero said it is advancing from cost discipline and operational improvement into a phase that embeds AI across core customer journeys and internal workflows.

It highlighted project Odyssey is designed to increase conversion, reduce cost-to-serve, and scale higher-margin verticals, supporting the company’s path to sustainable profitability and free cash flow generation into and through 2026.

“We’ve demonstrated we can grow profitably – the second quarter marked our first quarterly net income,

“Project Odyssey applies AI pragmatically to remove customer friction and lift conversion across our higher-margin verticals,” said Rohith Murthy, Chief Executive Officer of MoneyHero Group.

According to him, the Car Insurance SaverBot Beta converts a multi-step form into a single conversation, making it easier for our 8.6 million members to navigate complex financial decisions.

“Early pilots are encouraging, and our focus is scaling this across our insurance vertical to drive measurable conversion and revenue impact through 2026,” he added.

MoneyHero launched the deployment of its AI-powered conversational Car Insurance SaverBot Beta on WhatsApp and will enter staged market rollout beginning November 2025 in Singapore, with full deployment expected in 2026.

It will also be followed by a staged rollout in other markets.

The company expects these AI initiatives to begin contributing to revenue growth in the fourth quarter and to scale through 2026.

Over the past 18 months, MoneyHero successfully executed its strategic pivot, establishing the operational and financial discipline necessary for its next phase of growth.

This foundational work created a lean cost structure, enhanced gross profit per employee, and strategically shifted the company’s revenue mix toward higher-margin verticals.

Building upon this solid foundation, the company is now entering its transformation phase.

Spearheaded by project Odyssey, AI will be embedded at the core of MoneyHero’s operations and enhance customer lifetime value to extend top-line growth, expand margins, and unlock scalable profitability into 2026 and beyond.

The strategy is designed to accelerate revenue growth through smarter product matching and personalized insights; improve margins via AI-assisted workflows and operating leverage; and enhance customer trust with explainable, human-in-the-loop AI systems that escalate complex cases to licensed advisors.

The firm noted automation and intelligence will continue to be embedded into its most resource-intensive workflows —content creation, campaign operations, customer support, and product matching — with each rollout gated by measurable improvements in conversion, cost-to-serve, and compliance.

The company anticipates AI-enhanced products to contribute meaningfully to its insurance vertical growth, in particular, which it expects to represent approximately 30 percent of total revenue by year-end 2026.

MoneyHero’s AI strategy leverages its position as one of Greater Southeast Asia’s largest personal finance tech and data platforms, with over 270 commercial partner relationships as at June 30, 2025 and 5.3 million monthly unique users across Singapore, Hong Kong, Taiwan, and the Philippines for the three months ended 30 June 2025.

The company believes its proprietary user data and multi-market infrastructure provide competitive advantages in deploying personalized AI-driven financial insights at scale.

The conversational insurance approach is particularly well suited to Southeast Asian markets, where mobile-first behavior and messaging platform adoption are significantly higher than traditional web-based transactions.

In the Philippines — MoneyHero’s largest market by members, with 68 percent of total group membership — WhatsApp and similar messaging platforms are primary channels for financial services discovery and engagement.

“Our AI transformation isn’t just about efficiency — it’s about meeting our users where they are,

“In markets like the Philippines, conversational commerce is the norm. By bringing insurance and wealth products into messaging platforms, we’re removing customer friction and making financial empowerment accessible to millions more families across Southeast Asia,” added Murthy.

Following the Car Insurance SaverBot Beta rollout, MoneyHero plans to extend conversational AI capabilities to personal loan and credit card (applying the conversational model to high-volume credit card and personal loan products;); travel and other general insurance products (a natural extension of Car Insurance SaverBot Beta, leveraging shared infrastructure and deepening insurance vertical penetration) ;and wealth products (bringing AI-driven insights to higher-complexity financial planning).

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