Bunjang, South Korea’s tech-driven re-commerce platform, announced Wednesday that its global cross-border marketplace, Bunjang Global, has surpassed two million monthly active users, cementing its position as the new global benchmark for K-recommerce.
The firm said in a statement that in the first half of 2025, Bunjang Global recorded a 333 per cent year-over-year increase in gross merchandise volume (GMV) and a 345 per cent surge in transaction count, reflecting its rapid global growth.
As of September this year, Bunjang Global’s monthly active users have increased 374 percent year-over-year.
At its current pace, the platform’s annual GMV is on track to exceed ₩30 billion ($22 million) by end-2025.
This milestone also highlights Singapore’s rising importance as one of Bunjang Global’s fastest-growing international markets, where demand for K-pop merchandise, luxury fashion, and collectibles continues to surge.
The city state now ranks 3rd globally in sales and 10th in overall active users, with an impressive 452 percent increase in user growth over the past six months.
Singapore’s tech-savvy population, strong sustainability values, and deep affinity for Korean culture have positioned it as one of Bunjang Global’s most engaged user bases in Asia.
Local users are fueling robust demand across multiple categories, from K-pop merchandise such as limited-edition photocards and concert goods, to luxury fashion, streetwear labels, rare collectibles and trading cards.
Notably, a PSA 10 Pikachu Pokémon card sold in Singapore for approximately ₩5.65 million ($4,100), highlighting both the growing appetite for premium collectibles and the trust consumers place in Bunjang Global’s authenticated, cross-border recommerce ecosystem.
Similar high-value items have also been sold worldwide, including Michael Jordan–signed shoes in the USA (₩8.5 million / $6,500) and a Loro Piana 100 percent cashmere goose-down jacket in China (₩4.85 million / $3,700).
Building on this strong regional growth, Bunjang Global is evolving into a cultural commerce platform, introducing specialized services tailored for global fandoms and cultural consumers.
Its recent initiatives include its first-ever celebrity IP collaboration with rookie K-pop boy group idntt, offering exclusive limited-edition merchandise to fans worldwide as part of a targeted push into the K-pop fandom market.
Bunjang Global has also launched POCA Template, a database of K-pop photocards designed to help fans identify and verify items; and K-WIKI, a K-pop slang and culture dictionary that lowers language barriers and enables international fans to engage more deeply with artists and communities.
These efforts come amid a growing global fascination with Korean culture, highlighted by the recent worldwide success of KPop Demon Hunters.
The film’s popularity has drawn a surge of international visitors to the National Museum of Korea, driving soaring demand and even sellouts of its traditional animal-themed merchandise.
Building on this momentum, Bunjang is expanding beyond K-pop through partnerships with the museum’s official manufacturer, bringing artisanal products such as mother-of-pearl stickers and Minhwa Obok sets available to global buyers, and showcasing authentic Korean craftsmanship on a worldwide stage.
Bunjang is also moving beyond simple consumer to consumer (C2C) trading, with ambitions to become a tech-driven recommerce platform.
Its Chief Executive Officer Jaewha Choi has recently unveiled the company’s proprietary technology, positioning its ‘K-recommerce’ innovation on the global stage.
While many global luxury brands rely on tracking technologies such as blockchain and non-fungible tokens (NFTs) to manage product life cycles, Bunjang has developed the capability to scientifically analyze the unique characteristics of individual items to determine their authenticity.
Choi introduced Corelytics, Bunjang’s proprietary authentication system that combines artificial intelligence (AI) trained on hundreds of thousands of data points with the expertise of luxury specialists and precision testing.
“Corelytics was developed to meet the needs of Korean consumers, who are highly sensitive to counterfeits,
“It uses non-destructive material analysis to detect unique patterns in metals and other materials, enabling experts to verify the authenticity of luxury items without causing any damage,” Choi said.
Powered by Corelytics, Bunjang said it has achieved an authentication accuracy rate of 99.99 percent and is now poised to accelerate its transformation into a global, tech-driven recommerce platform.