Truely, the Singapore-based travel tech company behind Switchless™ eSIM global connectivity, announced Tuesday new funding from strategic investors US-based Goodwater Capital, Japan-based DG Daiwa Ventures and UAE-based Disrupt.com.
Truely said in a statement that prior backers and continued supporters include 1982 Ventures, Beenext and Kopital Ventures.
Goodwater Capital’s participation in this round is especially notable given its global reputation as the world’s largest venture capital firm focused on consumer technology.
The firm brings deep expertise in scaling consumer internet businesses, having backed companies like Toss, Kakao, and Coupang.
Its consumer-internet expertise will support Truely’s push into high-frequency business-traveller lanes and Korea expansion.
Meanwhile, UAE-based Disrupt joins the round as a new investor, bringing a unique hands-on operational expertise.
Disrupt.com has committed $100 million to fuel the next wave of artificial intelligence (AI)-first and technology ventures globally.
Truely stands to benefit from Disrupt.com’s deep operational support and access to a global network of industry leaders, said the statement.
“It’s incredible to have investors who share that vision alongside our team. We have a lot planned and we’re going to keep executing,” said Simon Landsheer, Co-Founder and Chief Executive Officer, Truely.
Since officially coming out of beta in 2025, Truely has supported travellers frustrated with eSIM resellers and high roaming charges.
The firm’s unlimited data offering tailored for frequent travelers seeking seamless, roaming-free connectivity.
In parallel, the firm is broadening its global presence through strategic business-to-business-to-consumer (B2B2C) partnerships with online travel agencies (OTAs), airlines, and fintech super-apps-leveraging these high-intent channels to accelerate user acquisition.
This growth is being powered not only by direct-to-user app experiences but also by an evolving developer toolkit, enabling deeper integration and expanded use cases across partner platforms.
“What sets Truely apart in the eSIM landscape is their fundamental technology,
“Unlike many other providers who simply resell existing services with thin margins and unsustainable cash burn, Truely has built a proprietary Switchless™ platform,” said Herston Powers, Founding Managing Partner at 1982 Ventures.
According to him, this in-house technology gives them a significant advantage in terms of cost efficiency, reliability, and the ability to innovate quickly, ultimately delivering a superior experience for the end-user.
“That’s the kind of sustainable, tech-driven model we believe in,” he added.
Meanwhile, Makoto Ibi and Yuma Nishikawa of DG Daiwa Ventures, said that DG Daiwa’s investment provides Truely with direct access to distribution channels, payment rails, and corporate partners throughout Japan and the wider East-Asian travel corridor-one of the world’s highest-spending outbound segments.
“The market opportunity is immense, and we are excited to support Truely not only as investors but also as enthusiastic advocates of their service,
“We see significant potential in tackling the growing inbound travel to Japan and partnering with Japanese corporates to drive further expansion,” they added.
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