SHOPLINE, a global commerce platform, and Bengaluru-based Trozo have announced a strategic partnership to provide AI marketing and customer engagement tools to SHOPLINE merchants.

The companies said in a statement that the partnership will integrate Trozo’s platform with SHOPLINE’s commerce infrastructure, allowing merchants to create marketing content, segment customers, distribute campaigns and track revenue attribution.

Financial terms of the partnership were not disclosed.

According to the statement, Trozo’s platform includes a Brand Analyzer tool that scans a merchant’s website URL and identifies elements such as visual identity, tone of voice, messaging position and audience signals.

Trozo said the information is used by its AI Creative Engine to generate campaign assets, captions, and social content for channels including WhatsApp and Instagram.

Through the integration, SHOPLINE merchants will also have access to customer segmentation, WhatsApp and Instagram distribution, revenue attribution, retention workflows, and loyalty tools, the statement added.

The companies said the integration is aimed at merchants in sectors including fashion, beauty, food and beverage, lifestyle, wellness and creator-led commerce.

SHOPLINE’s commerce platform provides online store, social commerce, point-of-sale, checkout and payment, marketplace connector, inventory, loyalty, chat commerce, marketing automation and analytics tools. The company also says more than 600,000 brands worldwide use SHOPLINE.

Founded in Bengaluru, Trozo describes itself as an AI marketing and customer engagement platform for consumer brands. The company said it serves brands across food and beverage, direct-to-consumer and retail verticals.

Janardhan JV, Co-Founder and Chief of Business at Trozo, said the partnership is intended to help merchants run more personalized campaigns while reducing the time and operating work needed to launch them.

Dilip Adiga, Co-Founder and Chief of Products and Technology at Trozo, said Trozo was designed to integrate with commerce platforms already used by brands.

According to him, Trozo’s Brand Analyzer identifies a brand’s identity, tone and positioning once connected to the platform.

A SHOPLINE spokesperson said the partnership adds AI-based engagement and personalization capabilities to SHOPLINE’s commerce infrastructure.

The announcement comes as SHOPLINE continues to add AI and customer intelligence capabilities through partnerships. In November 2025, the company also announced a partnership with Lexore Spark to provide AI-powered customer intelligence tools for merchants.

SHOPLINE said at the time that it offers commerce SaaS products covering e-commerce, point-of-sale, social commerce, omni-channel marketing, and B2B management.

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