Shopee, the e-commerce platform in Southeast Asia, Taiwan, and Brazil, today announced a S$50 million ($38.52 million) investment over the next year to accelerate the growth of Singapore’s small and medium enterprises (SMEs) as the platform marks its 10th anniversary.

Shopee said in a statement on Tuesday that this commitment builds on a decade of working alongside local entrepreneurs and focuses on areas SMEs consistently identify as critical to growth: lowering start-up costs, upskilling and capability, stronger customer growth, enhanced fulfilment, and accessible pathways for international expansion.

“Since the beginning of our journey here in Singapore, Shopee has always been committed to helping local SMEs capture the opportunities of the digital economy with the tools, knowledge, and support they need to grow,” said Chua Kel Jin, Director of Shopee Singapore.

“As we celebrate our 10th anniversary, this latest investment reflects the commitment we made on day one to walk alongside SMEs in their growth journey and help them build lasting success, particularly as they navigate increasing competition and rapid shifts in technology and consumer behavior,

“We will continue strengthening this support so SMEs remain well-equipped for the opportunities and challenges ahead, with new initiatives already underway and further support planned,” he added.

With this investment, Shopee is strengthening the practical support that SMEs rely on to build resilient and future-ready businesses.

These programs address key challenges sellers most commonly face, and aim to help them grow with greater confidence at every stage of their journey.

In terms of entry stage, the programs are helping new sellers start strong.

The platform is lowering start-up barriers and expanding capability building to help new sellers gain early traction without heavy upfront investment.

It also reduced costs with new sellers will benefit from 0 percent commission fees for the first 120 days, significantly easing cost pressures.

They also receive a 30-day free trial of the Shopee Coin Cashback Program, which provides platform-sponsored cashback and increased visibility.

Shopee also continues to deepen its Seller Mentor Program, pairing new entrepreneurs with experienced sellers for hands-on guidance on store setup and operations.

Sellers also access more expert-led webinars and new features, including artificial intelligence (AI)-powered tools like the AI Product Photo and AI Model Try-On, to enhance listing visuals and operational efficiency.

As for growth stage, the programs are strengthening operations and marketing reach.

As sellers scale, Shopee is enhancing fulfillment support and marketing outreach to meet rising customer expectations and broaden market reach efficiently.

To improve reliability and cost-efficiency, Shopee is expanding its robust logistics network.

The Fulfilled by Shopee (FBS) service offers end-to-end warehousing, packing, and delivery.

Sellers new to FBS can utilize a 12-month FBS Free Trial, covering six months of free handling and storage benefits.

FBS sellers also receive additional in-app marketing exposure and sponsored vouchers.

For sellers managing their own logistics, the Next-Day Delivery (NDD) 2 Pick-Up initiative offers two scheduled parcel collections daily, improving service consistency.

Shopee is also leveraging its vast Affiliate Marketing Solutions (AMS) network, which connects sellers to over 180,000 affiliates and creators, including influencers and social content partners, ensuring sellers pay only for successful conversions.

The YouTube Shopping Affiliate Program further expands visibility by allowing creators to tag Shopee products directly in videos and live streams.

Shopee also offers upsized Co-Sponsored AMS Commissions and platform-sponsored vouchers to keep campaign costs manageable and support stronger conversion.

During the expansion stage, the programs are supporting overseas growth.

For SMEs ready to go regional, Shopee provides two simple and cost-efficient export programs to minimize complexity during international expansion.

For instance, Shopee International Platform (SIP) automatically syncs Singapore sellers’ listings to regional markets (e.g., Malaysia, Thailand, Philippines) at no additional cost.

Shopee manages the payments, logistics, and customer service, offering a convenient, low-effort entry into cross-border selling.

Meanwhile, with SG–MY Direct Selling Program, sellers seeking greater control. This pathway allows them to operate a dedicated Shopee Malaysia storefront.

Participants receive early-stage support, including ad credits and commission fee waivers on initial cross-border orders, with exploration underway for further overseas selling lanes.

Shopee said it has built a strong partnership with its seller community over the past decade and continues to support them through the tools, guidance, and ecosystem that help SMEs grow sustainably.

As the platform celebrates this milestone, it said the firm remains dedicated to supporting local entrepreneurs in a fast-changing digital landscape through continued investment in capability building, fulfilment, and regional access to unlock new opportunities and enable long term success.

Shopee strengthens support for Malaysian MSMEs with $11.83M funding