Shopee, the e-commerce platform in Southeast Asia, Taiwan, and Brazil, announced Monday the launch of the MYR 50 million ($11.83 million) Shopee Rai Lokal MSME growth package to further support Malaysian micro, small, medium-sized enterprises (MSMEs).
Shopee said in a statement that this initiative, designed to help local entrepreneurs strengthen their capabilities and participate more fully in Malaysia’s growing digital economy, provides MSMEs with the tools, training, and incentives to build sustainable online businesses.
Aligned with the government’s aspiration to promote Malaysian products and entrepreneurs, MYR 50 million package promotes inclusive digital participation by equipping local sellers with accessible, end-to-end support — from enhancing store performance to improving operational efficiency and expanding access to new markets.
“The Ministry warmly welcomes Shopee’s commitment through the MYR 50 million Shopee Rai Lokal MSME Growth Package, which aligns with the government’s aspiration under Budget 2026 that allocates MYR 20 million ($4.73 million) for the Buy Malaysian Products initiative,
“It is also in tandem with KPDN’s Buy Malaysian Products central theme for 2025, which is ‘Jom Beli Lokal’.
All initiatives reflect our shared determination to empower local entrepreneurs to grow and remain competitive in the digital economy era,” said Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living (KPDN).
“With continued support and strategic collaboration such as this, we are not only strengthening Malaysia’s entrepreneurial ecosystem but also nurturing pride in Malaysian-made products — enabling our local brands to stand tall on the regional and global stage,” he added.
Saovanee Chan-Somchit, Country Director, Shopee Malaysia, said as the firm celebrates Shopee’s 10th year in Malaysia, its focus remains unchanged — to support and uplift local MSMEs in practical, meaningful ways.
“With this Shopee Rai Lokal growth package, we are strengthening our commitment to helping sellers build resilient businesses, access the right tools, and grow sustainably online,
“We will continue working closely with our local seller community — walking alongside them as partners in their long-term success,” she added.
Under the MYR 50 million Shopee Rai Lokal MSME growth package, Shopee is offering the following key areas of support for qualifying local MSMEs: fee waivers and financial support; advertising and marketing tools; training, mentorship, and capability building.
In addition to the RM50 million Shopee Rai Lokal MSME growth package, Shopee continues to strengthen MSME growth through complementary initiatives that enhance access to capital and regional market opportunities.
This is including the Shopee International Platform (SIP) and Direct Programm enable Malaysian MSMEs to tap into new markets across Singapore, Thailand, and the Philippines through Shopee’s integrated logistics and payments infrastructure, and SLoan for Sellers, a revolving loan that gives sellers the flexibility to access the right amount of funds when they need it, to invest in inventory, scale operations, and capture emerging growth opportunities.
According to the statement, these programs have already contributed to the success of many local MSMEs.