Malaysia-headquartered Wellous Sdn Bhd, owner of health brand Wellous, has signed a memorandum of understanding (MoU) with Korea Ginseng Corporation (KGC) to explore joint commercial models and market development for the Jung Kwan Jang brand across selected Asian markets.
Jung Kwan Jang, South Korea’s No. 1 red ginseng brand under KGC, is a century-old label that combines heritage cultivation with modern innovation.
In a statement, Wellous said the collaboration covers consumer insight-sharing for target markets, co-development of new business approaches, brand reputation building, as well as authorised sales and promotion of Jung Kwan Jang products by Wellous in designated countries.
“Public focus on preventive care has grown markedly, with spending on prevention gradually surpassing treatment costs.
“In this context, Wellous remains committed to science-backed, effective products that help consumers of diverse cultures maintain their health in everyday life,” he said in a statement.
Backed by its medical and research board of advisors (MRBA), Wellous said it has developed functional foods under brands such as Tigrox, Zenso, Femoire, Aemis and Immority, guided by its mission to “make health easier”.
Jung Kwan Jang, recognised as South Korea’s flagship ginseng brand, is known for combining heritage cultivation practices with modern manufacturing controls, ranging from soil selection to cultivation and production to ensure product quality and safety.
As part of the MoU, a Wellous delegation visited Jung Kwan Jang’s headquarters, research and development centre and manufacturing facilities in South Korea recently for in-depth exchanges on corporate philosophy and product development.
Tan praised the South Korean brand’s commitment to research, product safety and consumer convenience, while Jung Kwan Jang acknowledged Wellous’ direct-to-consumer online model and differentiated services.
To drive the collaboration, Wellous has established a subsidiary, Lore Nature, to spearhead discussions and implementation.
Wellous said its international footprint now spans about 80 countries, supported by localisation strategies and global partnerships.
“The company attributes its growth to consistent product quality, a ‘prevention-first’ approach, and its ability to respond quickly to varying consumer needs through digital channels and direct engagement,” it said.
Looking ahead, Wellous said it plans to consolidate its existing markets and expand into new ones, tailoring functional foods to local cultures and consumption habits.