Moomoo Securities Malaysia Sdn. Bhd. (Moomoo MY), a subsidiary of Futu Holdings Limited, announced Tuesday the opening of its inaugural physical experience store in Southeast Asia, located in the heart of Kuala Lumpur, Malaysia.

Moomoo MY said in a statement that this strategic expansion underscores its dedication to the Malaysian market by providing investors with a tangible connection to its advanced digital platform, complementing seamless online access with in-person support to foster greater financial participation.

Situated at KL Eco City in Central Kuala Lumpur, the Moomoo Experience Store creates an immersive environment where investors can engage with the platform’s cutting-edge
features.

Visitors have access to multi-screen trading stations, live demonstrations of the app’s intuitive interface, and personalized consultations with financial experts.

Open daily, the center provides hands-on support, enabling investors to leverage Moomoo’s comprehensive suite of tools, including real-time market data, professional-grade analytics, and curated educational content, to confidently navigate local and global markets.

“Moomoo was founded with a simple belief: that world-class investing tools should not be reserved for a privileged few,

“This Experience Store is the natural next step in our mission. It gives investors a space to learn, ask questions, and build the confidence to participate actively in the markets,” said Ivan Mok, Chief Executive Officer of Moomoo Malaysia.

He said the firm’s goal is to empower every Malaysian with access, knowledge, and the right tools to take charge of their financial future.

Since its entry into Malaysia in early 2024, Moomoo has grown rapidly in the country with over one million users to date.

Moomoo claimed that this strong local adoption underscores both the demand for smarter investing solutions and Malaysia’s position as a bellwether for the evolving retail investor landscape across Southeast Asia.

“Across Southeast Asia, millions of first-time investors are entering the market, and their expectations are very different from the past,

“They want seamless technology, trusted platforms, and a community where they can learn and grow,” said Robin Xu, Senior Vice President and Head of Southeast Asia and Oceania at Futu Holdings.

“With Malaysia as our starting point, we aim to create a regional ecosystem that combines the efficiency of digital platforms with the trust of local presence,

“Over time, this will not only expand participation but also strengthen the role of Southeast Asia in the global investment landscape,” he added.

Moomoo said its digital platform, renowned for its seamless access to trading in top global markets, has garnered a community of over 27 million users across the United States, Singapore, Australia, New Zealand, Japan, Canada, and Malaysia.

The Kuala Lumpur center builds on the success of Moomoo’s global experience centers, following the well-received launches in Hong Kong, and reflects the company’s vision of
blending digital innovation with personalized, in-person engagement, said the statement.

Moomoo Malaysia launches nation’s first AI-powered investment platform