Boost, a Malaysia-based fintech player, announced Thursday strategic leadership movements, reflecting its commitment to nurturing internal talent and driving continued growth across its digital financial services ecosystem.

The firm said in a statement that n a move that underscores its confidence in homegrown leaders, Ungku Norliza Syazwan Ungku Halmie, has been appointed as Deputy Chief Executive Officer of Boost Bank, Malaysia’s first homegrown digital bank.

Formerly Chief Executive Officer of Boost Life, Ungku Liza played a pivotal role in scaling the Boost eWallet into a hyper-growth platform.

She is a renowned and accomplished leader in the fintech industry.

In her new capacity, she will work closely with Fozia Amanulla, Chief Executive Officer of Boost Bank, to accelerate Boost Bank’s expansion and innovation roadmap.

Meanwhile, Gin Wong has been appointed as Head of Consumer Business, taking over the Boost Life business on an expanded role to lead the next phase of growth through strategic oversight of consumer experience and innovation.

Previously Head of Product, Gin has been instrumental in evolving the eWallet ecosystem into a seamless, everyday financial companion for millions of users.

She will now build on that foundation to deepen customer engagement and unlock new growth opportunities.

“At Boost, one of our core principles is creating a platform where every employee can grow and thrive professionally,

“We believe it’s our responsibility to provide opportunities, and it’s up to our people to seize them,” Sheyantha Abeykoon, Group Chief Executive Officer of Boost.

“There’s nothing more fulfilling than seeing Boosties who embrace this chance and advance in their careers, fueling our collective growth as a company,

“Leaders like Ungku Liza and Gin exemplify this spirit, and we’re immensely proud whenever we can open doors for our own people to rise within Boost,” he added.

These leadership movements reinforce Boost’s commitment to unlocking internal potential and building a pipeline of strong, future-ready leaders, as the group accelerates its ambition to become a leading regional digital banking group that is reimagining financial access and inclusion, said the statement.

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