Curlec by Razorpay, Malaysia’s FinTech payment gateway, has forged a strategic partnership with ShopBack, Singapore’s platform for shopping, rewards, and payments, to support reward-driven checkout for Malaysian businesses and shoppers.
The duo said in a statement on Wednesday that businesses that adopt ShopBack Pay through Curlec can instantly tap into a base of over six million active users in Malaysia who are constantly seeking out deals, cashback, and smarter ways to pay.
This creates new opportunities for customer acquisition and increased conversions.
Meanwhile, businesses that enable ShopBack Pay through Curlec gain access to in-app visibility, targeted campaigns, and exclusive promotions, designed to boost conversions, attract first-time customers, and build long-term loyalty.
With Curlec’s simple integration and trusted payment system, businesses can get started quickly and with minimal effort.
Curlec’s partnership with ShopBack Pay reflects their commitment to innovation and adaptability in a fast-evolving payment landscape.
To date, Curlec powers over 3,000 local businesses in Malaysia and connects to Razorpay’s global ecosystem of more than 10 million businesses.
This strong market traction underscores Curlec’s scalability and long-term growth potential.
It is noted that with the rising cost of living, 61 percent of consumers in Asia are conscious about spending and thus search for value in purchases through promotions, cashback, and discounts.
As digital payments have surged in the past decade and now account for more than 80 percent of all e-commerce transactions in the Asia Pacific (APAC) region, Curlec said the firm embraces innovation through strategic partnerships and like-minded partners to deliver value to both businesses and consumers.
“At Curlec, we’re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack’s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience,
“I believe this partnership will be a step forward in redefining how businesses connect with today’s value-conscious shoppers – through smarter, tech-enabled experiences that convert better, and build long-term loyalty,” said Kevin Lee, Country Head, Curlec by Razorpay, Malaysia.
Vincent Wong, General Manager of ShopBack Malaysia, added that ShopBack Pay continues to redefine how Malaysians shop and save.
“By going online through Curlec, we’re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout,” he added.
Curlec is a full-stack payments solution, launched in 2018, that makes it easy for businesses of all sizes to collect payments, automate payouts and take control of their cash flow.
The firm is part of the Razorpay group – India’s leading Payments and Banking Platform for businesses.
Razorpay India serves over 10 million businesses and is backed by some of the world’s marquee investors including Sequoia Capital India, Tiger Global, Lone Pine Capital, and TCV.
The ShopBack Group is a shopping rewards and payments platform serving over 50 million shoppers across 13 markets.
Founded in 2014, the firm now powers over $4 billion in annual sales for over 20,000 online and in-store partners.
The firm facilitates upwards of half a million transactions daily.
its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.