Curlec by Razorpay, Malaysia’s FinTech payment gateway, has forged a strategic partnership with ShopBack, Singapore’s platform for shopping, rewards, and payments, to support reward-driven checkout for Malaysian businesses and shoppers.
The duo said in a statement on Wednesday that businesses that adopt ShopBack Pay through Curlec can instantly tap into a base of over six million active users in Malaysia who are constantly seeking out deals, cashback, and smarter ways to pay.
This creates new opportunities for customer acquisition and increased conversions.
Meanwhile, businesses that enable ShopBack Pay through Curlec gain access to in-app visibility, targeted campaigns, and exclusive promotions, designed to boost conversions, attract first-time customers, and build long-term loyalty.
With Curlec’s simple integration and trusted payment system, businesses can get started quickly and with minimal effort.
Curlec’s partnership with ShopBack Pay reflects their commitment to innovation and adaptability in a fast-evolving payment landscape.
To date, Curlec powers over 3,000 local businesses in Malaysia and connects to Razorpay’s global ecosystem of more than 10 million businesses.
This strong market traction underscores Curlec’s scalability and long-term growth potential.
It is noted that with the rising cost of living, 61 percent of consumers in Asia are conscious about spending and thus search for value in purchases through promotions, cashback, and discounts.
As digital payments have surged in the past decade and now account for more than 80 percent of all e-commerce transactions in the Asia Pacific (APAC) region, Curlec said the firm embraces innovation through strategic partnerships and like-minded partners to deliver value to both businesses and consumers.
“At Curlec, we’re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack’s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience,
“I believe this partnership will be a step forward in redefining how businesses connect with today’s value-conscious shoppers – through smarter, tech-enabled experiences that convert better, and build long-term loyalty,” said Kevin Lee, Country Head, Curlec by Razorpay, Malaysia.
Vincent Wong, General Manager of ShopBack Malaysia, added that ShopBack Pay continues to redefine how Malaysians shop and save.
“By going online through Curlec, we’re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout,” he added.