Singapore’s retail group FairPrice Group (FPG) has partnered with Google Cloud to showcase FPG’s Store of Tomorrow (SOT) program, a roadmap to embed the latest cloud and artificial intelligence (AI) technologies into new and existing in-store and omnichannel retail touchpoints to redefine customer experiences at FairPrice supermarkets.
The duo said in a statement on Thursday that under this program, FPG will deploy cloud-connected shopping carts, an AI-powered store operations portal, in-store video analytics, and other new retail solutions, developed using Google Cloud’s industry-leading platform services across modern infrastructure, data management, and generative AI (gen AI), in its FairPrice Finest outlet at Punggol Digital District.
This outlet is set to open in the third quarter of 2025.
“The last few years of global disruption have shown that the only certainty in retail is how quickly consumer needs, tastes, and preferences evolve,
“Through our Store of Tomorrow program with Google Cloud and its partner ecosystem, we’re applying interoperable, best-in-class gen AI and data analytics capabilities to reimagine shopper engagement across physical and digital formats and make things easier on the experience and wallet for our customers,” said Vipul Chawla, Group Chief Executive Officer, FairPrice Group.
Currently being piloted in FairPrice Finest at Sengkang Grand Mall, FPG’s cloud-connected shopping carts, called “Smart Carts,” help guide consumers with in-store navigation, spotlight promotions for nearby products as they browse aisles, and provide product recommendations based on their shopping needs.
To offer further convenience and flexibility to customers, FPG plans to implement biometric payment in-store, supported by Google Cloud infrastructure, and has integrated its consumer app with MyInfo.
These developments will benefit customers registered under specific government support programs—such as seniors, the Pioneer generation, the Merdeka generation, and the Community Health Assist Scheme (CHAS) Blue or Orange—who will no longer need to carry their physical eligibility cards to receive relevant discounts at FairPrice supermarkets.
In addition to Smart Carts, FPG has jointly developed Grocer Genie, a one-stop portal for AI-assisted store operations and a key pillar of its SOT program, with Google Cloud and its partners Tata Consultancy Services and FlutterFlow.
Going a step further, FPG will deploy a video analytics solution that seamlessly integrates Google Cloud’s Vision AI and Gemini models with existing in-store CCTV infrastructure and Grocer Genie.
“FairPrice Group’s Store of Tomorrow program demonstrates how enterprise AI can be harnessed to foster deeper connections between retailers and consumers, while streamlining operations,
“Purpose-built AI agents, in particular, are helping to automate repetitive tasks, improve staff productivity, and elevate customer experiences,” said Karan Bajwa, President, Asia Pacific, Google Cloud.
According to him, the partnership with Vipul and his team will continue to drive the design and deployment of functional and experiential AI innovations that surprise, delight, and offer greater value to Singapore citizens and residents.
“The sheer ambition of FairPrice Group’s vision, coupled with their relentless commitment to implementation at speed and scale, is forging the blueprint for the future of retail, not just in Singapore, but internationally,” he added.
Singapore’s Thunes secures money transmission licenses to operate in the United States