The Football Association of Malaysia (FAM) and Malaysian online used car trading platform Carsome have announced a two-year partnership worth nearly MYR 2 million ($451,000), naming Carsome as the official automotive partner and reinforcing their shared commitment to strengthening Malaysian football.

Carsome said in a statement on Tuesday that this partnership aims to enhance FAM’s efforts in strengthening both the men’s and women’s national teams as they prepare for another exciting season.

This partnership is a key milestone in advancing Malaysian football and supporting FAM’s efforts to elevate the sport’s regional presence by ensuring the national teams have the resources they need to compete at their best.

For Carsome, this collaboration is part of its efforts to nurture local talent and contribute to the broader development of Malaysian sports.

As part of this collaboration, Carsome will provide 15 vehicles over the next two years, ensuring the men, women and management teams travel in reliability and comfort while seamlessly managing their logistical requirements throughout the game seasons.

The sponsored fleet includes Proton X90 and X70, Mazda CX-5, Nissan Serena, BMW 3 Series, Volvo XC40, Mercedes-Benz GLC, and the Toyota Alphard.

Carsome Academy, Carsome Group’s education arm, will also be offering exclusive discounts and referral incentives for the National Team and FAM members on automotive TVET, soft skills, and technical skills programs.

This initiative is aimed at equipping players and FAM personnel with valuable industry knowledge and practical skills, empowering them with opportunities for professional growth beyond their sporting careers.

FAM President Datuk Mohd Joehari Mohd Ayub said this collaboration reflects the duo’s commitment to driving Malaysian football to greater heights.

“As the nation’s leading automotive platform, both FAM and Carsome share the mutual passion for excellence, innovation, and community engagement, values that are essential both in football and beyond,

“Through this partnership, we aim to enhance the football experience for players, fans, and stakeholders by fostering initiatives that promote development, accessibility, and support for the local football ecosystem,” he added.

Meanwhile, Carsome Chief Executive Officer Eric Cheng added that Football is more than just a sport — it brings Malaysians together and strengthens the national identity.

“At Carsome, we believe in supporting the aspirations of Malaysians—whether in business, education, or sports,

“This partnership goes beyond providing transportation; it is our effort to drive champions forward by ensuring Malaysia’s national teams have the support and infrastructure to excel,” he said.

Beyond transportation, this partnership also enhances FAM’s efforts to bring Malaysian football closer to the fans.

Carsome’s customers will have exclusive opportunities to engage with the national players, including behind-the-scenes experiences and meet-and-greet sessions, said the statement.

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