Indonesia-based telecommunications firm Telkom Group said Tuesday that it plans to implement LlaMa, a state-of-the-art, open-source artificial intelligence (AI) model developed by global technology firm Meta, into the customer chatbots of its enterprise clients.

Telkom said in a statement that this integration will enable businesses to create tailored and engaging experiences for users interacting with businesses on WhatsApp.

It is noted that Veronika, Telkomsel’s chatbot, is already live on WhatsApp for sales and customer support.

In the future, this chatbot will be powered by LlaMa, enhancing its capabilities and providing a more personalized experience for users.

“Integrating Meta’s LlaMa technology into our platform is a key step in advancing technology solutions. TELIN is committed to improving telecommunications services locally and globally,

“We will support this initiative through Telin WhatsApp Business platform on NeuAPIX (Telin’s Cloud-based Communication Platform as a Service (CPaaS),” said Budi Satria Dharma Purba, Chief Executive Officer of Telkom International (TELIN).

Arief Pradetya, Vice President of Digital Advertising, Wholesale, and Interconnect at Telkomsel, stated that Meta’s LlaMa will strengthen Telkomsel’s position as a leader in regional digital telecommunications.

“It reflects our commitment to superior customer services and align with our strategy to offer innovative solutions that empower communities and businesses, contributing to national progress through a secure and reliable digital ecosystem,” he added.

According to the statement, this initiative underscores Telkom Group’s commitment to driving innovation, fostering digital inclusion, and empowering businesses and individuals to succeed in a rapidly evolving digital landscape.

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