Taiwanese artificial intelligence (AI) firm Crescendo Lab has expanded to Singapore to boost AI-powered conversational commerce Across Southeast Asia.
The firm said in a statement on Thursday that the Singapore hub will support local businesses in optimizing WhatsApp for better customer engagement, stronger brand loyalty, and increased conversions.
According to the firm, expanding into Singapore, the firm will be able to integrate AI-powered tools with WhatsApp, empowering local businesses to enhance customer interactions, streamline operations, and drive sales.
Having pioneered conversational commerce in Taiwan, Japan, and Thailand, the firm also unifies marketing, customer service, and sales within a single platform.
The firm’s expansion to Singapore also reinforces its commitment to building a robust conversational commerce ecosystem.
Leveraging WhatsApp’s 80 percent penetration and LINE’s proven success, the company aims to transform customer interactions into business outcomes, positioning itself as a leader in Southeast Asia.
As Southeast Asia emerges as a hub for conversational commerce, it said the firm is redefining customer engagement with AI-powered solutions.
With the conversational AI market projected to exceed $18 billion by 2026 and messaging adoption surpassing 90 percent in Asia, it opined that seamless communication is now essential for businesses.
It said the firm’s AI-powered solutions are driving significant growth, higher engagement, and expanded market reach for businesses across Southeast Asia, transforming customer communication and delivering measurable business impact.
Jin Hsueh, Co-Founder and Chief Executive Officer of the firm, highlighted Singapore’s critical role in shaping the future of AI-driven business.
“Singapore isn’t just a hub—it’s the heartbeat of Southeast Asia’s digital evolution. As businesses navigate an increasingly connected world, we are committed to empowering them with AI-powered commerce that breaks barriers, deepens relationships, and drives lasting growth,
“By collaborating with enterprises, government agencies, and global stakeholders, we aim to create a future where businesses don’t just compete—they lead,” he added.
It is noted that in today’s market, business communication remains largely transactional, making it difficult for brands to build meaningful customer relationships.
Traditional marketing blasts and disconnected service channels fail to engage users in real time, leading to missed opportunities for retention and loyalty.
Unlike traditional one-way promotions or fragmented customer service models, their conversational commerce technology reduces manual work through seamless customer relationship management (CRM) integration.
They empower businesses with real-time conversion tracking and actionable insights, enabling them to respond swiftly to evolving customer needs and maximize growth opportunities.
Crescendo Lab harnesses AI-driven solutions in the MarTech and SalesTech domains to deliver unified messaging and robust user engagement across platforms such as LINE, Messenger, Instagram, and SMS.
Now extending its global footprint to WhatsApp, the company benefits from data—such as Statista’s finding that over 80 percent of Singapore’s population uses WhatsApp with open rates between 95 percent and 98 percent — that underscores the superiority of this channel over conventional marketing methods.
The platform’s key features include cross-channel conversation and data consolidation; AI-driven operational efficiency; reliable, high-capacity message delivery; secured and encrypted communication via WhatsApp.
Crescendo Lab is an AI-powered MarTech and SalesTech platform that specializes in conversational commerce.
The firm helps brands craft data-driven engagement strategies across messaging channels.
It aims to become Asia’s leading cloud-based business communication service, enabling businesses to harness AI-driven marketing automation, data integration, and smart communication technologies for more efficient growth, enhanced user experiences, and stronger customer engagement.
The firm is operating in Japan, Taiwan, Thailand, and other markets.
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