Singapore-headquartered e-commerce and gaming giant Sea Ltd announced on Friday its unit Shopee will be collaborating with OpenAI in a bid to make online shopping “more intuitive, personalized and responsive”.
“With AI rapidly reshaping how people interact with technology, we are excited for Shopee to be collaborating with OpenAI as a launch partner for Operator in Southeast Asia and Brazil. Operator is an AI agent capable of autonomously interacting with the internet to perform various tasks, including shopping on e-commerce platforms like Shopee,” the group said in a statement.
This collaboration will explore how AI agents like Operator can work with Shopee to make online shopping more intuitive, personalized, and responsive, Sea added.
“As Operator is still in research preview, we will gather feedback with OpenAI to fine-tune its capabilities over time. The hands-on experience and user insights will also help inform Shopee’s approach to using AI to enhance shopping experiences,” the company said.
As AI technologies rapidly evolve, strategic partnerships with industry leaders like OpenAI help Sea to stay at the forefront of this new era. By embracing AI-driven innovation, Sea is committed to empowering communities in Southeast Asia, Brazil, and beyond – helping individuals and small businesses unlock their full potential in the digital economy, Sea added.
“Technology is transforming the way we live, work, and play. At Sea, we are committed to harnessing innovation to create opportunities, drive growth, and empower the communities we serve,” the company said. “As a leading global consumer internet company founded in Singapore, our mission has always been to better the lives of consumers and small businesses with technology – making digital services more accessible, inclusive, and impactful.”
Launched in 2015, Shopee is the leading e-commerce platform in Southeast Asia and Taiwan, information from Sea’s website showed.