Bursa Malaysia Berhad, TNG Digital Sdn. Bhd., and Affin Hwang Investment Bank Berhad have on Tuesday announced the launch of e-Trade, the first equities market trading feature within the TNG eWallet.

As part of GOfinance, the investment hub within TNG eWallet, this feature aims to make stock market investing more accessible and user-friendly for all eWallet users, the trio said in a statement.

According to the statement, e-Trade, an investment feature within TNG eWallet, enables seamless stock market trading through an eWallet, and integrates educational resources from MyBURSA.

This initiative empowers investors with both the tools and knowledge to trade with confidence.

This development marks a significant advancement in making stock investments more accessible to the public, thereby democratizing investment opportunities and fostering financial inclusion nationwide through a secure and trusted
investment platform.

TNG Digital’s e-Trade, powered by AFFIN HWANG, is the first-of-its-kind collaboration to revolutionize stock market participation by offering seamless convenience and accessibility to new investors through the platform.

The product is designed with beginner investors in mind, offering simple yet essential features to help them kickstart equities market trading easily and confidently.

As part of the GOfinance’s comprehensive suite of financial services, this addition empowers investors to seamlessly invest in and monitor their portfolios, all within a single, integrated app.

Retail investors can now directly access a broad spectrum of products offered by Bursa Malaysia, including stocks and exchange-traded funds (ETFs), providing a more rewarding and inclusive investment experience.

Nurjesmi Mohd Nashir, Chief Executive Officer of Affin Hwang Investment Bank Berhad, said the launch of this easy-to-use trading platform with real-time data and responsive customer support is welltimed, as retail investors are already playing a big role in their market.

“We believe this new feature will encourage even more people to invest, which will increase the vibrancy and liquidity of the capital market,

“By combining our expertise with TNG Digital’s reach and Bursa Malaysia’s product offerings, we are creating new opportunities for Malaysians to engage in equity investing and achieve their financial goals,” he added.

Equipped with a user-friendly interface, e-Trade allows investors to manage their share investment portfolios while conducting other financial transactions within the TNG eWallet ecosystem.

The features accessible through e-Trade include online account opening, equities market trading education tailored for beginners, real-time market insights, and proactive customer support.

“With e-Trade, an equities market trading feature by TNG Digital, we are making stock market participation easier and more inclusive, we are opening doors for a broader audience,” said Alan Ni, Chief Executive Officer of TNG Digital.

According to him, this initiative aligns perfectly with Bursa Malaysia’s efforts to democratize equity investments and promote financial inclusion among Malaysians.

Serving over 21 million verified users, TNG eWallet is the daily go-to platform for many Malaysians, he added.

“With this new feature, we not only offer a user-friendly interface but also stringent security measures, providing a convenient and secure investment experience,

“E-Trade, one of the many investment options within GOfinance, is designed to expand, providing greater access to a variety of investment opportunities, enhancing financial empowerment and encouraging greater participation in the stock market,” he noted.

As part of the collaboration, Bursa Malaysia said it is committed to enhancing investor confidence and capability by providing comprehensive educational resources to empower users with the knowledge needed to make informed investing decisions.

“The use of advanced technology not only broadens access to the capital market for all Malaysians, but also removes traditional barriers to investment,

“Our continuous effort as a multi-asset exchange is that every Malaysian has the opportunity to actively participate in, and benefit from the opportunities that the marketplace offers,” said Muhamad Umar Swift, Chief Executive Officer of Bursa Malaysia.