Singapore-based National Volunteer and Philanthropy Centre (NVPC), in partnership with Singapore-headquartered fintech firm Ant International, have concluded the Unlocking Growth: Actionable Strategies for Digital Fundraising initiative.
Designed to strengthen the digital fundraising capabilities of charities on NVPC’s giving.sg platform, this collaboration featured a series of workshops, and provided participating charities with the tools, insights, and industry expertise needed to thrive in an increasingly digital landscape, enabling them to drive greater impact and innovation, both organizations said in a joint statement on Thursday.
The initiative leveraged Ant International’s expertise in digital financial services to equip non- profit organizations with capabilities to navigate the digital giving landscape, using giving.sg as the medium.
Over the course of the program, 22 participants from 13 charities explored growth marketing frameworks, gained insights from real-world case studies and creatives strategies that can be applied to their fundraising efforts, and participated in a fundraising pitch challenge.
Notable outcomes included optimised digital engagement strategies, enabling charities to reach wider audiences, run more efficient campaigns, and ultimately amplify their impact for the benefit of the communities they serve.
Lenard Pattiselanno, Senior Director of Community Leadership & Partnerships, NVPC, said “Cross-sector collaborations like these are vital in driving innovation and creating lasting social impact. We have witnessed incredible progress by the participating charities and are optimistic about the outcomes these initiatives will bring – not only to the charities themselves but to the many beneficiaries they serve.”
Carrie Suen, Senior Advisor of Global Affairs & Sustainability Strategies, Ant International, said, “We are proud to partner with NVPC on this initiative and even prouder of all the participants in embracing new knowledge and digital tools to adapt in this digital age and create an even bigger impact through their fundraising efforts.
“Ant International will continue to work with more partners to support even more impact organisations in their digital transformation journeys, and jointly promote more inclusive and sustainable growth,” she said.
This collaboration is part of NVPC’s ongoing efforts to bring together our different stakeholders, such as businesses on the Company of Good network and charities on giving.sg, where critical capabilities and skills can be strengthened to help forge a stronger giving culture in Singapore.
In the coming months, the participants are expected to start campaigns on giving.sg, putting their newly acquired skills into actions.
Featured photo credits: NVPC