Jirnexu Sdn Bhd, the parent company of RinggitPlus, announced last Friday a strategic transaction to acquire CompareHero, the Malaysian arm of MoneyHero Limited.

Jirnexu said in a statement that this strategic move solidifies its leadership in Malaysia’s fintech space enabling consumers to access financial products and services conveniently.

The acquisition is expected to close in early July 2024.

Jirnexu, a pioneer in Malaysian fintech for over a decade, is best known as the parent company of RinggitPlus, the leading financial comparison and aggregator platform in Malaysia.

This acquisition marks a significant milestone, solidifying Jirnexu’s market leadership and expanding its reach to serve a broader audience with its industry-leading proprietary technology, including a credit score-based recommendation engine.

As part of the agreement, MoneyHero Group will retain an equity stake in Jirnexu, transitioning from an operator to an investor and maximizing the value of its interests in Malaysia through Jirnexu’s growth.

MoneyHero Group will reallocate resources to growth opportunities in its core markets to continue driving value to its shareholders.

While RinggitPlus and CompareHero will operate as separate brands, the acquisition unlocks significant benefits for consumers.

Firstly, it personalizes recommendations as Jirnexu’s proprietary technologies, including its credit score-based recommendation engine built into a WhatsApp chatbot, will be integrated into CompareHero, providing consumers with financial product recommendations based on likelihood of approval.

Secondly, it streamlines application process as Jirnexu's user-friendly WhatsApp chatbot will simplify the digital application experience for CompareHero users.

Thirdly, it offers exclusive deals as consumers can expect exclusive sign-up deals across both brands.

“This acquisition marks a significant step forward in our mission to empower Malaysians with the tools and resources they need to make informed financial decisions,

“By combining the strengths and expertise from both RinggitPlus and CompareHero, we are expanding our ecosystem for all things personal finance to better serve
Malaysians,” said Yuen Tuck Siew, Chief Executive Officer of Jirnexu Sdn Bhd.

Rohith Murthy, Chief Executive Officer of MoneyHero, said that from the early stages of development throughout its time as part of MoneyHero’s portfolio of brands, CompareHero grew into one of the top personal finance comparison and aggregator platforms in the Malaysia market, second only to Jirnexu.

“Now fully merged into Jirnexu, users of CompareHero can expect absolute continuity with their service, as well as the same high levels of quality, capabilities, and innovation,

“This transaction represents our renewed commitment to the Malaysia market, taking a long-term view with a more investor-based approach as we continue to drive shareholder value and make personal financial decisions easier for consumers each and every day,” he added.

Founded in 2012, Jirnexu is a full-stack FinTech solutions provider, empowers financial institutions (FSIs) and service providers with anytime/anywhere customer acquisition and lifecycle management solutions.

The firm established RinggitPlus in 2013, Malaysia’s leading financial comparison platform, empowering consumers to make informed financial decisions.

Jirnexu has also pioneered full-stack FinTech solutions by developing XpressApply, a proprietary technology that streamlines the digital application process for both customers and financial institutions.

This not only improved efficiency but also significantly reduced drop-off rates thanks to the enhanced user experience.

Today, Jirnexu offers a comprehensive suite of anytime/anywhere customer acquisition and lifecycle management solutions, while pioneering new developments for the future.

According to the statement, this acquisition reaffirms Jirnexu’s commitment to financial inclusion and innovation.

It also aligns with their vision of becoming the trusted brand in Malaysia’s financial solutions marketplace, solidifying their position within the fintech industry.

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