XM Studios, a Singapore-based design studio for luxury handcrafted art collectibles, has on Monday announced a strategic partnership with EMERGE Group, a leading martech firm specializing in commercialization solutions with a rich portfolio of notable intellectual property (IPs).

The collaboration will see EMERGE Group supporting XM Studios in their global expansion plans, as it scales and expands its innovative offerings into new territories, XM Studios said in a statement.

EMERGE Group brings to the table its extensive experience in commercialization solutions for world-renowned IPs.

With a track record of success in maximizing the potential of intellectual properties across various industries, including in gaming and esports, EMERGE Group’s collaboration with XM Studios promises to open new avenues for growth and innovation.

Through the partnership, XM Studios will look to expand its reach through collaborations with innovative brands and ventures, notably with projects that elevate the collector experience.

By leveraging EMERGE Group’s existing IP network, XM Studios seeks to enhance its art collectibles offerings, thereby establishing greater legitimacy among collectors and cementing its position as a forward-thinking market leader.

The partnership will lead to more collaborative events that capture the essence of art collectibles and pop culture.

These events aim to attract greater attention to the XM Studios brand, allowing people to experience the figurines up close and truly appreciate their value and art.

“The partnership promises exciting new collaborations that will thrill both collectors and fans,

“With EMERGE Group’s expertise in IP partnerships, our upcoming luxury art collectibles are sure to capture attention for years to come,” said Ben Ang, Chief Executive Officer of XM Studios.

Roy Kek, Chief Executive Officer and Co-Founder of EMERGE Group, said that through EMERGE Group’s vast global network and XM Studios’ strong reputation in luxury art collectibles, the firm aims to synergize and add significant value to the XM Studios brand.

“Our shared goal is to create a partnership that stands out, enhancing XM Studios’ extensive portfolio with unique offerings that are truly out of this world,” he added.

XM Studios is a global design studio specializing in the creation of handcrafted luxury art collectibles.

Its current intellectual property licenses include Disney (Marvel, Mickey & Friends), Warner Bros, Discovery Consumer Products (DC: Batman, DC: Justice League, The Lord of the Rings, Wizarding World of Harry Potter, Game of Thrones, The Great Gatsby, Looney Tunes, Tom and Jerry,
Scooby-Doo, DC: Super Pets), Hasbro (G1 Transformers, Beast Wars) and more.

Headquartered in Singapore, EMERGE Group focuses on developing viable and profitable commercialization options for content creators, intellectual property rights holders, advertising inventories and brands in the Southeast Asia region.

With an established network of top esports teams and gaming influencers under its flag, EMERGE Group has also worked with multiple endemic and non-endemic brands to fulfill their business objectives.

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