Singapore-based luxury art collectables XM Studios has on Wednesday announced a strategic brand alliance with China-based art collectibles IMMORTALS, signifying a pivotal moment for both entities in their pursuit of expansion and innovation within the collectibles industry.

This alliance of XM Studios (a licensee of Disney, Warner Bros. Discovery Consumer Products, Hasbro and more) with IMMORTALS (a licensee of Dragon Ball, Blizzard, Saint Seiya and more) heralds a convergence of industry expertise and boundless potential in the realm of luxury art collectibles, the duo said in a statement.

According to the statement, this alliance is a testament to the shared vision of XM Studios and IMMORTALS to capitalize on their respective strengths and resources.

With this partnership, both companies aim to not only enhance their creative pipelines but also to cater to evolving customer demands while reinforcing their positions as leaders in the collectibles sector.

Moving forward, both organizations will partner with more creative studios to strategically expand the reach and depth of this alliance.

This approach will also serve to mitigate potential instances of harmful competition, allowing each brand to focus on prioritizing and enhancing product development excellence.

To further enhance customer experience, integrated sales and after-sales networks will be implemented.

Joint development efforts will result in a new diverse range of collectibles, including ventures into the creation of original intellectual properties (IPs) and exquisite ultra luxury collectibles by imbuing Traditional Chinese craftsmanship techniques.

“At XM Studios, we are thrilled to embark on this collaborative journey with IMMORTALS,

“This partnership represents a significant step forward in our commitment to delivering unparalleled products and experiences to our global audience,” said Ben Ang, Chief Executive Officer of XM Studios.

Meanwhile, IMMORTALS Chief Executive Officer Kira Sheng said that at IMMORTALS, this strategic alliance symbolizes a revolution in the IP derivatives and collectibles industry.

“We have started a deeper global collaboration here, and more importantly, our collaboration will elevate the experience for new and existing customers,” he added.

According to the statement, the strategic alliance between XM Studios and IMMORTALS has garnered unanimous support from shareholders, including AIOX Apex Angel Fund, underscoring its potential for success and long-term growth.

XM Studios is a global design studio specializing in the creation of handcrafted luxury art collectibles.

Current intellectual property licenses include Disney (Marvel, Mickey & Friends),

Its current intellectual property licenses include Disney (Marvel, Mickey & Friends), Warner Bros, Discovery Consumer Products (DC: Batman, DC: Justice League, The
Lord of the Rings, Wizarding World of Harry Potter, Game of Thrones, The Great Gatsby, Looney Tunes, Tom and Jerry, Scooby-Doo, DC: Super Pets), Hasbro (G1 Transformers, Beast Wars) and more.

IMMORTALS is a Chinese company specializing in the design and manufacturing of art statue collectibles based on Japanese Manga/animation IP.

Its current intellectual property licenses include Saint Seiya, Dragon Ball, Tekkaman Blade, Yoroiden-Samurai Troopers, B-ROBO KABUTACK, Kagaku Ninja-Tai Gatchaman, Blizzard, Jujutsu Kaisen, B'T-X, Cat's Eye, Magical Angel Creamy Mami, Ghost in the Shell and Traditional Chinese Classics IP.

Singapore’s Elevate Foods secures $525,000 in pre-seed funding led by Wavemaker Impact