Atome, a Singapore-based digital financial services platform, has announced its collaboration with Taobao Singapore to introduce its buy-now-pay-later (BNPL) payment option for Taobao shoppers in Singapore.

Atome said in a statement on Tuesday that the collaboration between Taobao Singapore and Atome reflects the former’s continuous efforts to elevate the consumer shopping journey in allowing Singapore users to more conveniently access an extensive range of over 2 billion products available on Taobao.

It said the introduction of Atome’s pay-over-time BNPL option will make the cross-border shopping experience even more seamless and affordable for its users.

Cited Statista, Atome said Singapore’s e-commerce market was worth $8 billion in gross merchandise volume (GMV) in 2023 and is expected to grow another 25 percent to hit $10 billion by 2025.

“Singapore is a key market for us, and we are dedicated to delivering localized solutions that make the experience of shopping on Taobao and Tmall akin to that of local shopping,

“Adding Atome’s popular BNPL payment option to our range of existing options will offer greater choice, flexibility and convenience to our valued customers and elevate their shopping experience,” said Jean Zhao, Taobao Singapore Country Manager.

Bryan Quek, General Manager of Atome Singapore, said they are excited to team up with Taobao Singapore to introduce BNPL payment options to their users.

“Together, we aim to provide consumers with a more convenient and flexible shopping and payment experience, while also supporting Taobao Singapore’s merchant community,

“This enables a more seamless cross-border shopping experience and supports regional ecommerce to thrive and grow,” he added.

Atome is Southeast Asia’s leading digital financial services platform.

Started in late 2019, the firm has evolved from a buy now pay later and embedded financing platform into a comprehensive provider of digital financial services that includes insurance, cards and loans in various markets.

Leveraging its unique expertise in risk-managed credit and responsible financing, the firm is committed to enhancing digital and financial inclusion through technology.

Atome is part of Singapore-headquartered Advance Intelligence Group, an artificial intelligence (AI)-driven technology company that consists of an ecosystem of AI-powered, credit-enabled products and services that includes consumer financing, digital identity verification and risk management, as well as enterprise resource planning software.

Taobao Singapore is a firm aims to facilitate convenient shopping on Taobao and Tmall for consumers in Singapore.

Through the Taobao app, Singapore shoppers can access more than 2 billion products, complete with logistics, payment and other services and offers tailored to their individual market needs.

Taobao Singapore is part of Alibaba International Digital Commerce Group.

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