Editor’s note: TNGlobal is one of the media representatives from Southeast Asia invited to attend 2024 JETOUR Beijing Auto Show Press Conference. (sponsored)

China-based SUV brand JETOUR, has held a global press conference at the Beijing Auto Show, providing insights into its strategic advancements and enhanced partnerships, further solidifying its ‘Travel+’ vision.

The event highlighted JETOUR’s ongoing commitment to intertwining travel with technology, offering a glimpse into a future where exploration and innovation go hand-in-hand.

“China’s ascent in the automotive landscape is a testament to our innovation and drive. As the global auto industry undergoes significant transformations, JETOUR remains steadfast in our ‘Travel+’ strategy. Our aim is to not just participate but to lead the ‘Travel+’ segment worldwide,” said Ke ChuanDeng, Vice President of JETOUR Auto.

“With ‘One World, One JETOUR,’ we have laid down our ‘Travel+’ footprints across the globe, extending our reach through 600 sales and service networks in over 50 countries and regions. Our preparation for entry into markets with right-hand drive vehicles and our upcoming foray into Europe is a testament to our commitment to global integration,” he added.


At the 2024 JETOUR Beijing Auto Show Press Conference, JETOUR also announced the brand’s collaboration with Discovery Channel.

In a strategic partnership with Discovery Channel, JETOUR has reinforced its ‘Travel+’ philosophy through the ‘Cheetah Conservation Project.’

This collaboration is a testament to the brand’s resolve to merge the thrill of adventure with ecological mindfulness and environmental dedication.

The project sits within a larger framework of JETOUR’s global ESG activities, which include empowering women’s health initiatives in Latin America, fostering child development in the Middle East, and enhancing traffic safety education across Africa.

JETOUR has introduced the super hybrid off-road platform, embodying versatility, new energy prowess, intelligent cockpit innovations, and cutting-edge electronic architecture.

Its super hybrid i-DM system, integrated with a 1.5TGDI high-efficiency engine, a specialized DHT gearbox for hybrids, and an advanced battery and management system, promises to revolutionize vehicle performance, energy efficiency, and safety.

“We are dedicated to not just following, but shaping this strategy by continuously innovating our ‘Travel+’ products and ecosystem. Our goal is to simplify, enhance, and make travel a more delightful experience for everyone,” Dai Lihong, Executive Vice President of JETOUR Auto, said.

JETOUR showcased flagship A+class hybrid SUV T, designed for off-road enthusiasts.

JETOUR Automotive made a grand statement at their press conference by highlighting their “Travel+” series of products, with the spotlight on their hybrid electric T-series lineup.

The series is specifically crafted for off-road enthusiasts, including the flagship A+ class T1 plug-in hybrid SUV, which is expected to make a grand entry in 2024. It is equipped with a 1.5TGDI engine that’s been fine-tuned for hybrid applications.

The T2 Plug-in Hybrid Electric Vehicle (PHEV), an innovative travel-oriented hybrid SUV designed for off-road adventures, plans to make its international debut in the fourth quarter. It features a substantial battery capacity for on-the-go charging, enhanced safety features, and efficient performance across all speed ranges, ensuring quick acceleration, stable cruising, and fuel savings for daily commuters.

In addition, the T2 model, is set to conquer the Middle East market in early 2024, according to the company.

In response to market demands, JETOUR is set to release an extended seven-seater version of the T2, as well as a specially modified four-wheel-drive version, aiming to provide an enhanced off-road experience and convenience.

JETOUR will also launch T7, a vehicle that redefines the boundaries between land and water travel.

“Looking ahead, JETOUR is poised to revolutionize the concept of travel with our upcoming T7 model, capable of navigating waters as easily as it cruises on land,” Dai said. “This extraordinary vehicle will not only take on challenging terrains but will also have the ability to sail for up to 40 minutes, offering an unparalleled travel experience.”

In alignment with global market trends and consumer preferences, JETOUR is also charting its course in the international arena with a strategic approach to technology adoption.

Beyond the hybrid models, JETOUR is committed to continuing the development of gasoline-powered vehicles to meet current market demands. The brand is expected to offer a combination of traditional Internal Combustion Engine (ICE) models alongside advanced Plug-in Hybrid Electric Vehicles (PHEV), ensuring a comprehensive and versatile range of options for consumers worldwide.

Over the past years, JETOUR said it has demonstrated exceptional growth and a burgeoning dominance in the SUV segment. The company boasts the seventh position in China’s automotive export volume and ranks second in growth rate, indicating its undeniable global impact.

Leading the market share in Angola and asserting a strong presence in Uruguay’s SUV market, JETOUR said its expansive network, which includes over 600 sales and service centers in more than 50 countries and regions, is a clear indicator of its international reach and ambitions of penetrating right-hand drive and EU/EU-like markets.

JETOUR will launch its first model featuring a girder structure, T5, this year.


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