Hong Kong-based gaming firm company Animoca Brands and Web3 entertainment and intellectual property (IP) company Imaginary Ones have on Monday announced a partnership to enhance Web3 entertainment ecosystem.

The duo said in a statement that the partnership leverages Animoca Brands’ expertise and resources to help shape Imaginary Ones’ token economics, craft an inventive airdrop campaign, and advise Imaginary Ones on its go-to-market strategy.

The partnership follows the investment Animoca Brands made into Imaginary Ones earlier this year.

Imaginary Ones was initially established as an IP company and subsequently evolved into a dynamic ecosystem encompassing non-fungible tokens (NFTs), games, merchandise, toys, user-generated content (UGC), and strategic partnerships.

In addition to Animoca Brands, Imaginary Ones has forged partnerships with various other industry pioneers and leaders, including tech giant Samsung and fashion powerhouse Hugo Boss, marking significant progress in the adoption of blockchain technology in mainstream industries.

By providing immersive gameplay experiences, Imaginary Ones seeks to break down barriers and invite users to explore the possibilities of blockchain in entertainment.

Aside from its various collaborations, Imaginary Ones has also ventured into game development, publishing titles including Bubble Rider and Bubble Rangers, which serve as entry points that make blockchain technology accessible and engaging to a wide audience.

“Our Web3 entertainment roadmap brings together gaming, merchandise, and content in the Imaginary World,

“Animoca Brands’ support will fast-track our plans in the three areas of utility, coins and development, which will help to unify Web2 and Web3 worlds, and build on our promise that if you can imagine it, we can build it,” said Clement Chia, co-founder of Imaginary Ones.

Yat Siu, Co-founder and Executive Chairman of Animoca Brands, commented they are thrilled to follow their investment in Imaginary Ones with a partnership to help optimize its market capabilities.

“Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung are a reflection of the company’s visionary approach to help bridge the gap between the Web2 and Web3 industries,” he said.

Imaginary Ones is a Web3 entertainment company, integrating interactive gaming experiences, curated merchandise offerings and captivating content to redefine the boundaries of immersive entertainment.

Founded by Clement Chia and David Lee, alongside two other partners Gregory Poon and Jerome Kwek, the team launched a global NFT projects thus far, selling out the entire collection at the Dutch Auction sale.

To date, more than 17,000 Ethereum ($37 million) of sales volume have been transacted on OpenSea.

Animoca Brands is a Web3 firm that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse.

The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E.

It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus.

Animoca Brands is also an active investors in Web3 with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more.

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