GS1 Philippines, the organization on local barcode standards, has officially launched GS1 Activate, a web-based service aimed at simplifying barcode generation and symbol creation for businesses, revolutionizing the retail supply chain through digitalization.

GS1 Philippines said on Monday that it targets to introduce GS1 Activate to over 30,000 retailers nationwide by the end of 2024. They are currently serving over 5,000 retailers.

Launched during GS1 Philippines’ Annual Conference and General Membership Meeting on January 30, 2024, GS1 Activate streamlines the processing of generating barcode numbers and symbols for businesses, making product data and identification digitized and further improving the efficiency and visibility of supply and demand chains globally and across sectors.

By adhering to GS1 standards and services, GS1 Activate enables businesses to achieve accurate product identification with global trade item numbers (GTINs) and seamless data sharing, enhancing customer service and operational efficiency.

With GS1 Activate, businesses can easily obtain barcode numbers for their products, allowing for their global distribution.

Additionally, the service provides expert guidance on printing and placing barcode symbols to ensure optimal scanning performance.

By leveraging GS1 Activate to share product data, companies can expand their reach to retailers and marketplaces worldwide, enhancing the visibility and accessibility of their products on a global scale.

“In an economy where the Philippines’ e-commerce market is estimated to reach $24 billion through 2025, GS1 Activate is a game-changer,

“This new service revolutionizes business barcode generation, reducing the time required compared to traditional product identification methods and eliminating common errors, saving costs on label reprinting and minimizing the need for extensive personnel training,” GS1 Philippines, and Philippine Retailers Association President Bobby Claudio said.

“By dramatically simplifying the process, GS1 Activate also enhances efficient data sharing, crucial for strengthening both local and global trade,

“This launch is a testament to our dedication to advancing digital integration within the Philippines’ supply chain ecosystem, reinforcing our role in the global economy,” he added.

Meanwhile, GS1 Philippines Chairman Atty. Pablo Gancayo shared they are now focused on evolving the barcode into the next level they call the 2D migration, which is expected to revolutionize further commerce.

“GS1 will guide the industry towards 2D migration, which it hopes to achieve and implement comprehensively by the year 2027,” he added.

GS1 Philippines is a member organization of GS1, a leading global organization dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors.

The GS1 system of standards is the most widely used supply chain standards system in the world.

It is noted that GS1 Philippines is the only organization internationally recognized and authorized to administer the GS1 System in the Philippines.

It is the only body in the Philippines authorized to issue GS1 company prefixes.

GS1 Philippines is part of a global barcoding and numbering organization that licenses authorized barcode numbers for businesses.

Businesses can then put these barcode numbers on their products to sell them locally and globally.

Philippines-based finance app GCash enters agrifintech with agri-fisheries platform Mayani