Maxis, Malaysia’s leading integrated telecommunications provider, and Amazon Web Services (AWS) have on Tuesday announced a new collaboration to accelerate innovation in the dynamic fields of generative artificial intelligence (generative AI) and 5G use cases for Malaysian enterprise customers.

This strategic collaboration aims to redefine the landscape of digital innovation, empowering businesses with cutting-edge AI solutions and next-generation connectivity powered by AWS, Maxis said in a statement.

The collaboration was announced at the Mobile World Congress (MWC) 2024 in Barcelona where Maxis is part of the Malaysian Pavilion.

According to the statement, this collaboration will focus on leveraging advanced 5G and generative AI technologies into real-world business use cases, targeting the retail, manufacturing, logistics and financial services domains, with the aim of enabling greater innovation for Malaysian enterprises.

Building on AWS, Maxis will be able to offer integrated solutions designed to adapt to evolving business needs, providing them with a competitive edge through technology advancements.

Within Maxis, the collaboration will focus on customer service enhancements and support offerings for enterprise customers to make faster, compelling and more effective business decisions.

Maxis will now be able to leverage AWS advanced machine learning capabilities to build, train, and deploy AI models at scale, to harness the full potential of artificial intelligence.

The combined efforts of generative AI integration and large language model trained to support the Bahasa Melayu language will also help accelerate the digital transformation journey for more Malaysian businesses.

This collaboration is a significant milestone for Maxis, adding to its distinction as the first and only telco in Malaysia to be an AWS Advanced Tier Services Partner, and AWS Direct Connect partner. AWS Direct Connect cloud service enables dependable and low-latency performance by linking the customer’s network directly to the AWS cloud.

With its expertise in leveraging end-to-end digital solutions for enterprises, including industry-leading cloud solutions, Maxis is well-positioned to collaborate with AWS to drive innovation in the exciting space of generative AI.

“We are pleased to expand our collaboration with AWS to bring next generation digital capabilities to Malaysian businesses,

“As the leading integrated telecommunications provider in Malaysia, we look forward to enabling our customers with the power of 5G and Generative AI,” said Goh Seow Eng, Maxis Chief Executive Officer.

Maxis’ partnership with AWS started in 2019 through a strategic collaboration agreement to deliver industry-leading cloud technologies.

This is in line with Maxis’ approach to harness the potential of partnerships to support the diverse digital and connectivity needs of enterprise.

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