Malaysian telco Maxis has expanded its strategic collaboration with Google Cloud by integrating generative artificial intelligence (GenAI) into its workflow and service offerings.

The initiative underscores Maxis’ continued commitment to delivering the best in innovation to benefit customers by piloting the latest technological advancements into its day-to-day operations, Maxis said in a statement on Tuesday.

According to the statement, GenAI has the potential to revolutionize enterprise businesses’ digital transformation and Maxis aims to be at the forefront of driving adoption both for the public and private sectors.

As part of this collaboration, Maxis will be working with Google Cloud to enable enterprise-grade GenAI within its internal and customer service environments, leveraging the Duet AI for Developers platform for AI-powered coding assistance in natural language, and multimodal capabilities from the Gemini models on the Vertex AI platform.

By integrating these platform capabilities, the company envisions improved internal processes, productivity gains, new operational insights, and enhanced customer behaviour modelling.

Apart from benefiting from the enterprise data controls and privacy protections that are built into Google Cloud’s GenAI capabilities, Maxis will also focus on adopting a holistic framework that integrates data, AI, and cybersecurity to enhance its digital resilience and create a safer and more secure environment for its customers and operations.

Maxis is confident that Google Cloud will be able to support these endeavors, offering the scalability, reliability, and advanced capabilities required.

“We are delighted to collaborate with Google Cloud as we embark into new frontiers of GenAI to future-proof our organisation,

“As the leading integrated telecommunications provider, we look forward to developing impactful solutions that take advantage of GenAI capabilities,” said Goh Seow Eng, Chief Executive Officer of Maxis.

Ng May Ching, Chief Information Officer at Maxis, said that embracing cutting-edge GenAI in their workplace not only automates processes but empowers employees to focus on strategic tasks while streamlining processes.

“Through AI integration, we can enhance efficiency, elevate customer service with data-driven insights and foster continuous improvement,

“This aligns with Maxis’ commitment to excellence by staying resilient, agile, and future-ready in a time when top-notch digital services, content, and connectivity are in demand,” she added.

Google Cloud (Malaysia) Country Manager Patrick Wee said that Maxis’ integration with Google Cloud’s unified data management and machine learning platforms back in 2020 demonstrates its foresight in building an AI-ready foundation.

“This foundation now enables Maxis to apply Google Cloud’s enterprise-grade GenAI capabilities—at speed and scale—to unlock its data’s full potential and drive tangible business value,

“By empowering employees to extract insights from vast amounts of data in natural language and speak software code into existence, Maxis can streamline its operations, more quickly bring new digital services to market, and create more differentiated customer experiences,” he added.

According to the statement, Maxis will also be extending its GenAI learnings through the company’s flagship community programmes, eKelas Usahawan and eKelas, to upskill individuals and school students in an increasingly AI-driven world.

Additionally, Maxis and Google Cloud will continue to develop applied GenAI solutions for data analytics and cybersecurity, and extend GenAI skilling opportunities and learnings to Maxis employees.

The collaboration was announced in conjunction with the Mobile World Congress (MWC) 2024 taking place in Barcelona, Spain from 26 – 29 February 2024, where Maxis is participating as part of the Malaysia Pavilion.

The company expects to formalize more of such innovation-led partnerships during MWC 2024 as part of the Malaysian delegation.

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