Animoca Brands, the Hong Kong-based company advancing digital property rights for gaming and the open metaverse, has on Tuesday announced a strategic partnership with LightLink, an Ethereum Layer 2 blockchain, to enhance Web3 gaming experiences with gasless on-chain transactions.

Under the strategic partnership, Animoca Brands will seek to integrate LightLink’s Ethereum Layer 2 technology into selected Animoca Brands projects and provide advisory services for LightLink’s tokenomics and go-to-market strategies, Animoca Brands said in a statement.

According to the statement, LightLink allows businesses to subscribe their applications to operate gas-free, enabling users to participate in a public blockchain ecosystem without owning any tokens or having to pay any gas fees.

The partnership will facilitate Animoca Brands’ projects and portfolio companies to offer their users a robust Web3 experience with no friction and minimal complexity.

It is noted that LightLink streamlines the Web3 development process, offering significant utility like non-fungible token (NFT) ticket issuance without requiring a native token and seamless gaming asset transfers without gas fees, leading to a more streamlined user experience.

LightLink is already used by over 25 partners, including Grapes and The Red Village, and is being integrated in Translucia, a US$300 million venture by MQDC and T&B Media Global, part of Asia’s C.P. Group family business.

Together, Animoca Brands and LightLink aim to foster a more interconnected economy, bridging dApps with millions of users from enterprise partners and improving blockchain mainstream adoption.

“It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world,

“This partnership marks a pivotal step in integrating blockchain into the daily lives of millions,” said Roy Hui, Co-Founder and Chief Executive Officer of LightLink.

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, said that LightLink is already collaborating with the firm’s portfolio companies Grapes and The Red Village, and this new partnership will take them one step closer toward a frictionless Web3 world.

“LightLink’s gasless transactions can help broader adoption, aligning with our vision to decentralize the digital landscape and make blockchain benefits universally accessible,” he added.

LightLink is an Ethereum Layer 2 blockchain that enables dApps and enterprises to offer users instant, gasless transactions.

Integrating optimistic rollups with its proprietary stack, LightLink potentially offers a transaction throughput more than 400 times Ethereum’s, ensuring unmatched scalability and a streamlined user experience.

The firm’s novel Enterprise Mode enables businesses to operate gas-free, allowing users on their platforms to engage in a secure, user-friendly blockchain network without transaction fees, barriers to entry, or the need for any tokens.

LightLink already powers over 25 partnerships, including Grapes and The Red Village, and is being integrated in Translucia, a $300 million venture by MQDC and T&B Media Global, part of Asia’s C.P. Group family business.

LightLink’s mission is to seamlessly integrate millions into the digital economy through user-focused dApps and enterprise partnerships, making blockchain as intuitive and accessible as Web2, without the complexity of gas fees and protocols.

Animoca Brands is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse.

The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E.

It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, Gryfyn, and Azarus.

Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more.

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