Automaker Chery Malaysia has partnered Southeast Asia used-car platform Carsome for vehicle trade-ins and training.

Chery Malaysia said in its recent statement that the firm has signed two memorandum of understanding (MoU) with Carsome and Carsome Academy.

The primary focus of these partnerships is to improve vehicle trade-ins and enhance soft skills within the brand’s network of representatives.

Upon opting for a trade-in, customers can have Carsome conduct a vehicle inspection at their preferred location.

Following the inspection, Carsome will promptly offer a price for the trade-in vehicle.

Once the offer is accepted, customers can then hand over their old vehicle before or while collecting their new Chery vehicle.

Chery Malaysia said that this strategic collaboration is poised to redefine the automotive landscape, offering customers unparalleled transparency, convenience, and value in their car ownership journey.

Meanwhile, the second MoU aims to bolster soft skills within Chery’s network of representatives.

The agreement will center on four aspects: upskilling Chery’s existing and new workforce through specialized training programs; extending the Peneraju Skil motor vehicle inspection program to enhance the skills and knowledge of Chery’s workforce; providing on-the-job (OTJ) training and work placements at Chery for Carsome Academy students under the Sistem Latihan Dual Nasional (SLDN) model; engaging in mutually agreed marketing initiatives to foster collaboration and growth.

Chery Auto Malaysia Vice President Lee Wen Hsiang said both collaborations were timely for Chery Malaysia’s growing customer base over the months since the brand debut in July last year.

“The collaboration with Carsome will be beneficial and important for our dealers, especially with the increase in customers who seek to trade in their old cars for a new Chery vehicle,” he said.

Additionally, with plans to expand showrooms to 48 outlets by the end of 2024, Chery Malaysia opined that there will be an increase in the workforce, including sales representatives and managers.

Therefore, ensuring the importance of Chery’s customer service becomes a crucial step for the brand’s future success, it said.

“At Carsome, we aim to collaborate with more automotive manufacturers as part of our commitment to offering trust, transparency, and choice to customers, enhancing the car
buying and selling experience,” said Eric Cheng, Co-Founder and Chief Executive Officer of Carsome.

”Our collaboration with Chery is a step forward in that direction; it represents a milestone in expanding our network and touchpoints, furthering our mission to provide the best car ownership experience,

“Our partnership with Chery enables us to offer customers upfront information on their car’s trade-in value, facilitating a smoother transition to a new Chery vehicle,” he added.

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