Liverpool Football Club (Livepool FC) has signed a multi-year deal with global system software firm Orion Innovation, to become the club’s official digital transformation partner.

Liverpool FC said in a statement on Wednesday that through this exclusive deal, Orion Innovation will partner with the club as it continues to innovate digitally and further connect its global fanbase to the club.

Liverpool FC will leverage Orion’s two decades of deep experience transforming the business operations of some of the biggest sports leagues and teams across the United Kingdom, Europe, the United States, and Asia Pacific.

“We’re super excited to be working together with Orion Innovation in the digital space, which is so important to us and our supporters,

“As a club we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever evolving and progressing digital journey,” Liverpool FC Senior Vice President for Digital Drew Crisp said.

Meanwhile, Liverpool FC Chief Executive Officer Billy Hogan said that he sees strong synergies and cultural fit between the two brands, with similar core values, ambition, and the desire to be the best in class digitally.

“It’s fantastic to welcome Orion Innovation to the LFC partner family,” he added.

It is noted that through its Sports Innovation Lab, Orion Innovation has developed leading solutions for the sports industry, including a platform for sports operations, enhanced fan experience, and gameday management.

“We’re thrilled to join the LFC family and drive digital innovation for one of the world’s most popular sports teams,” said Raj Patil, Chief Executive Officer of Orion Innovation.

He said he is confident that the collaboration will elevate the club’s fan experience and operations to even greater heights.

“This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients,

“We’re also very excited about the impact LFC’s global platform will have on our brand,” he added.

Satish Kumar, Global Head of Sports and Entertainment for Orion Innovation, added that as a leader in stadium technology, they are thrilled to bring their expertise to Liverpool FC, one of the most iconic football clubs in the world.

“We welcome Liverpool FC to Orion Innovation’s Sports Innovation Lab and look forward to this partnership fuelling innovation for the sports industry,” he added.

Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 19 League Titles, including the Premier League, eight FA Cups, nine League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.

As a socially responsible Club, Liverpool FC also does work via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities.

This includes efforts to improve club-wide sustainability, enhance equality, diversity and inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.

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