Thoughtful Media Group Inc (TMG), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated (SoPa), has on Tuesday announced that it will commence sponsoring local live music events in Southeast Asia (SEA), resulting in creating unique marketing opportunities for advertisers.

Expected to launch its first concert in the fourth quarter of 2023 in Jakarta, Indonesia, TMG-sponsored concerts will focus on the local musicians with a tag line of “Lemburan”, which translates as “over-time”, aiming to create a distinctive space and time for music fans to gather and to enjoy the nostalgia of their favorite musicians, SoPa and TMG said in a joint statement.

Streaming these concerts via TMG-affiliated social media channels, advertisers have the opportunity to collaborate with TMG-connected influencers in promoting these popular music events and reaching to their desired audiences.

“Indonesians love music, and it comes as no surprise that TMG found an innovative way to tap into that expanding market segment,” said Ilhamka Nizam, TMG Indonesia Country Head.

Across these live events, he said TMG aims to reach over 2.5 million over the course of the next year which will create significant sponsorship opportunities for advertisers and its 10,000-member influencer community here in Indonesia.

“We are planning to host 1 concert each month and is projected to earn $680,000 annually, and each year we are planning to host 1 big festival that is outside the monthly concerts we will be hosting,

“I am confident that over 2024, the Group will expand these initiatives across the rest of the TMG markets in Southeast Asia, significantly increasing the revenues for the group,” he added.

Founded in 2018, SoPa is a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand.

The firm has offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore.

The firm is an acquisition-focused holding company operating six interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and food and beverages), which connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

SoPa completed an initial public offering and began trading in the United States in November 2021.

The firm acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem.

The firm integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points.

SoPa has amassed more than 3.6 million registered consumers and over 650,000 registered merchants and brands.

It has invested 2+ years building proprietary information technology (IT) architecture to effectively scale and support its consumers, merchants, and acquisitions.

The firm also leverages technology to tailor a more personalized experience for customers in the purchase journey and to transform the entire retail value chain in SEA.

SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, an Indonesia-based online travel agency; VLeisure, Vietnam’s provider of hotel management and payment solutions; Gorilla Global, a Singapore-based mobile network operator;, Vietnam’s lifestyle e-commerce platform; and NextGen Retail, an Indonesia-based e-commerce platform.

SoPa’s NusaTrip expands services to Vietnam