Aampe, an artificial intelligence (AI)-native user engagement platform, has on Thursday announced a $7.5 million Pre-Series A funding round led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India & SEA).

Aampe said in a statement that the new capital will support product development and fuel growth as the company continues its rapid global expansion.

With its latest funding, Aampe has now raised a total of $9.3 million since its founding in 2020.

The firm currently serves over 50 million users each month, delivering impactful results for a diverse range of customers, such as HAAT, IntelyCare, PayU, Swiggy, and ZALORA, among others, and is growing its customer base across Asia, Europe, and North America.

“AI dramatically alters how we build software, making the older ‘rules engine’ generation of software increasingly obsolete,” said Paul Meinshausen, Co-Founder and Chief Executive Officer of Aampe.

“Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth,

“Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides,” he added.

Aampe is an AI-native user engagement platform for consumer mobile apps.

Without replacing existing customer relationship management (CRM) systems, its customers can create personalized omnichannel customer experiences proven to increase customer engagement and retention.

Aampe continuously tests different message strategies to understand which attributes drive customer engagement and automates previously manual processes for content creation, experimental design, conversion tracking, and ongoing iterations.

By redesigning what was traditionally a one-way communication to users, Aampe turns an app’s marketing messaging into a personalized experience through agentic AI that tracks and adapts to each user’s individual responses, clicks, and subsequent actions in response to each message they receive.

Marketers can then collect the insights gained about users within a simple dashboard to understand individual user preferences, behaviors, and motivations.

Aampe also automates content creation, experimental design, and conversion tracking, among other uses.

In the first eight months of 2023, Aampe’s monthly recurring revenue (MRR) grew at a compound monthly growth rate of 32 percent.

“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth,” said Aakash Kumar, Managing Director of Matrix Partners India.

“We’re delighted to lead this round to support a team that is best placed to build the next generation of an AI-native customer engagement stack for businesses and keenly look forward to collaborating with them as they scale up,” he added.

Meanwhile, Anandamoy Roychowdhary, Partner – Surge, Peak XV Partners, said that as the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever.

“Aampe builds a fantastic product that has seen their customers significantly improve retention numbers. The users of these apps have much better outcomes as well. I’m excited for Aampe to take this great product to a lot more customers,” he said.

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