Tiger Research, a research and GTM (Go-To-Market) advisory firm specializing in the Asian Web3 market, and Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, have announced on Monday the signing of a memorandum of understanding (MoU) for a strategic partnership to augment business and marketing endeavors with Web3 entities in South Korea.

The two companies will explore collaboration opportunities to mutually facilitate and enhance their business development and marketing efforts in South Korea, according to a statement.

The partnership is expected to enhance Animoca Brands’ business development and marketing strategies in the dynamic Web3 community of South Korea. By tapping into Tiger Research’s extensive network and its industry insights, both companies anticipate a significant expansion of their influence in this rapidly evolving domain, the company said.

The partnership will involve a deeper commitment to thought leadership, as both companies are planning to co-author research papers and articles on subjects including Web3 gaming and decentralized education. Harnessing the combined expertise of Tiger Research and Animoca Brands, these endeavors will offer fresh insights into blockchain, digital assets, and Web3 gaming.

“Our partnership with Animoca Brands reaffirms our conviction in the transformative potential of Web3 technologies, with Asia positioned at the forefront of this revolution. Together, we’re poised to make a significant impact on the Korean Web3 scene,” said Tiger Research Chief Executive Officer Daniel Kim.

Yat Siu, co-founder and executive chairman of Animoca Brands, commented, “Teaming up with Tiger Research is a timely move for Animoca Brands. As we delve deeper into various fields such as digital entertainment and education, the value of insights from research-centric initiatives cannot be overstated. This alliance will strengthen our foothold in South Korea and also place even greater emphasis on innovation and research in Web3 and the open metaverse.”

Tiger Research is a research and GTM (Go-To-Market) advisory firm centered on the Asian Web3 market.

Animoca Brands said it is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E.

It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

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