Facets.cloud, a self-serve infrastructure management platform based in India, has raised $4 million in a seed funding round led by 3one4 Capital.

Facets said in a statement on Thursday that the firm aims to use this capital to expand in the United States market, promote and advance the platform engineering philosophy and enhance its product offerings.

Other investors who participated in the round were 100x Entrepreneurs (now Neon), and prominent angels like Abhinav Asthana, Pallav Nadhani, Aneesh Reddy, Krishna Mehra, and Sreedhar Pedinneni, among others.

“Cloud delivery of products is an incidental complexity that businesses have to deal with, while their core innovation area is different,

“Facets streamlines all the cloud deployment processes into one generative Internal Developer Platform. This makes it extremely simple for Developers to self-serve their infrastructure needs,” said Pravanjan Choudhury, the Founder and Chief Executive Officer of Facets.

According to him, this approach of productizing internal platforms for developer self-service is gaining huge momentum among tech-first organizations.

This new way of attempting cloud delivery is called Platform Engineering and Facets is designed to help companies adopt this practice.

“The infusion of $4 million in seed funding is a testament to the immense potential of Facets and the platform engineering philosophy we embody,” Choudhury added.

Facets was co-founded in 2021 by Anshul Sao, Pravanjan Choudhury, and Rohit Raveendran – all three are alumni of the Indian Institute of Technology, Kharagpur.

The platform enables self-service infrastructure management for companies with large and complex DevOps setups by automating the last mile of cloud delivery as a product – eliminating the need for organizations to build platforms in-house.

Facets builds on the principles of Platform Engineering by transforming DevOps setups, enabling developer self-service, and achieving well-architected cloud environments.

It helps improve developer productivity by streamlining cloud deployment workflows.

Modern DevOps practices today require Ops teams to stitch together 32 categories of toolchains to manage environment provisioning, releases, observability, and other aspects of the cloud delivery process.

This approach requires a mind-numbing amount of effort to maintain, update and keep in sync with the ever-changing requirements. This poses a serious distraction for organizations from their core business offerings.

Before starting Facets, Choudhury worked as the Chief Technology Officer of Capillary Technologies for close to ten years.

Anshul Sao previously served as Chief Architect at Capillary Technologies and worked at Yahoo, while Rohit Raveendran was the Principal Architect at Capillary.

Facets is currently used by companies like MPL, Treebo, Capillary Technologies, Purplle, among others.

“Facets is a game-changer for complex DevOps setups. By automating last-mile cloud delivery as a product, it empowers businesses with self-service infrastructure management, enabling enhanced efficiency and positioning them as industry leaders,” said Anurag Ramdasan, the lead partner from 3one4 Capital.

According to him, their approach to platform engineering and the innovative self-service platform has the potential to completely transform the landscape.

“We believe in the immense potential of Facets to redefine how organizations manage their DevOps and are proud partners in their growth journey,” he added.

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