Sequoia-backed Circles has on Thursday announced that it has entered into a strategic partnership with Abu Dhabi-headquartered telco firm telco firm e& international for digital services across its operating markets and beyond.

The duo said in a statement that e& international, part of e& that is responsible for growing the international portfolio of modern digital telcos, has formed a joint venture with Circles to empower its network of mobile network operators (MNOs) and other operators based in the region to launch digital telco brands that deliver delightful digital experiences for the digitally savvy generation.

The agreement will enhance e& international’s position as a pioneer in bringing broad-spectrum technologies to the region, as it will benefit from Circles’ digital expertise and global operations across 13 Asia Pacific and European markets, bringing the digital solutions to e&’s footprint across 16 markets and beyond.

It will also leverage Circles’ cloud-native, digital software as a service (SaaS) platform called Circles X, which allows MNOs to deploy digital telco brands from anywhere in the world and unlocks an agile digital-first revenue growth engine, at a fraction of the operating cost by a traditional telco.

Built for operators by an operator, Circles X empowers MNOs to drive seamless and personalized digital experiences, thus achieving a net-promoter-score (NPS) that is higher than industry standards.

This partnership is in line with e&’s transformation journey into a global technology group as announced last year, which is backed by its ambitious strategy to accelerate growth through its specialist business verticals.

It provides e& with the world-class digital capabilities to grow the telco business as well as adjacent digital businesses with cutting edge customer experience.

“Our Circles X technology demonstrates our continuous commitment to help the MNOs connect with the digitally savvy generation and deliver the delightful digital experiences that they want and need,

“Our operator and digital expertise from powering successful digital telcos allows us to transfer our knowledge and experience to our partnership with e&,” said Rameez Ansar, Chief Executive and Co-Founder of Circles.

He said the firm looks forward to deepening its partnership with e& to accelerate digital transformation across their markets.

Circles is a global technology company that’s reimagining the telco industry with its software as a service (SaaS) platform, Circles X, and helping operators launch and operate successful digital brands.

Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in partnership with M1 in Singapore, Chunghwa in Taiwan and Optus in Australia.

Circles has also partnered with other national MNOs such as XL Axiata in Indonesia to launch Live.On and KDDI Corporation in Japan to launch POVO 2, enabling them to accelerate growth and capture market share within a short period of time.

“As the world becomes increasingly digital, it’s more important than ever for telcos to innovate and deliver next-generation services to meet the demands of digital native subscribers,” said Mikhail Gerchuk, Chief Executive Officer of e& international.

“At e&, we have doubled down on our efforts to surpass customer expectations by ensuring we make our services accessible anywhere, at any time, and from any device,

“To make this possible, we have worked tirelessly on enhancing the digital journey of our customers,” he added.

According to him, through the firm’s transformation from a reputed telco giant to a global technology and investment group, he is confident that the firm will continue to enhance its customers’ digital journey according to their needs.

He said the firm’s partnership with Circles is solid proof of our commitment to heralding a new digital era, one that is filled with limitless possibilities where they can collaborate and accomplish more for a brighter, digital future.

It is noted that John McEvoy is appointed as the Chief Executive Officer of the joint venture.

“Our joint venture will enable us to leverage their expertise in digital technologies and our own strengths in telecom to deliver cutting-edge solutions to meet the evolving needs of the global mobile operator community,

“Together, we will create new opportunities for growth and success, while providing unique propositions to support these operators in launching independent digital brands and benefiting from distinctive commercial models,” said McEvoy.

According to him, the objective is to provide unparalleled value to MNOs especially with the rise of digital native subscribers making it critical for them to adapt and innovate, while also driving growth and profitability.

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