Nextiva, the United States-based conversation platform, has on Wednesday announced its acquisition of Simplify360, an artificial intelligence (AI) customer experience platform based in India.

The purchase amount, however, has not been disclosed.

Nextiva said in a statement that the acquisition of the AI platform will accelerate its mission to level the customer support playing field for businesses of all sizes.

It also opens the door to the Asia-Pacific market for Nextiva as the company expands to support more businesses globally.

“Conversations are the fuel of business growth. From day one, Nextiva’s vision has been to bring together all communication channels into a single stream of conversations with productivity, customer and contact management, and collaboration tools,” said Tomas Gorny, Co-Founder and Chief Executive Officer of Nextiva.

“We are on a mission to put an end to unhappy customers and frustrated teams,

“No more time wasted toggling between multiple applications – Nextiva keeps teams productive and connected with customers, colleagues, and vendors from wherever they are in the world,” he added.

It is noted that Nextiva is leveling the playing field so businesses of all sizes can access advanced technology to compete with the largest tech companies, and deliver amazing experiences for their customers and teams.

“The acquisition of Simplify360 accelerates our companies’ shared mission by adding social media, reputation management, live chat and helpdesk CRM to Nextiva’s offerings,” said Gorny.

Nextiva, a trailblazer in the connected communications category, powers billions of conversations every year across its cloud business phone systems, text and team messaging, video meetings, and more – all from one powerful and intuitive platform.

Following the acquisition, Nextiva customers will gain immediate access to Simplify360’s offerings, and can expect a full integration into Nextiva’s platform over time.

“Once Simplify360 is integrated with our platform, Nextiva will be in a category of its own – there is nothing else like it,” said Gorny.

Simplify360 uses AI and automation to enable 5,000+ global businesses to seamlessly deliver world class customer support across multiple channels, including email, live chat, social media, online reviews and e-commerce.

Some of Simplify360’s customers include Amazon, Honda, HP, Nestle, HDFC, Hyundai, Canon, and Xiaomi.

“Joining forces with Nextiva is an ideal fit for Simplify360 as we share a vision to make amazing customer experiences available to every business,” said Rohit Gupta, Co-founder and Chief Executive Officer of Simplify360.

“We are excited to partner with Nextiva to accelerate our shared mission on a global scale, and empower businesses around the world to rise to the customer experience challenge, and win,” he added.

Founded in 2008, and headquartered in Scottsdale, Arizona, Nextiva was valued at $2.7 billion dollars by its first and latest financing round in late 2021.

The firm is backed by Goldman Sachs, and has 50+ patents to its name.

Over 100,000 businesses trust the firm to connect their teams and deliver amazing service in every conversation.

Nextiva powers billions of conversations every year across cloud business phone systems, text and team messaging, video meetings, and more.

Indian data insights start-up Synaptic raises $20M Series B funding from Valor Equity Partners