Indonesian fitness startup Fit Hub has successfully raised $6.5 million to expand tech-enabled fitness solutions in Indonesia.

Fit Hub said in a statement that the funding will expand its offline and online presence, offering free workout content and e-commerce for healthy foods, apparel, workout equipment, and supplements.

The firm aims to address challenges in Indonesia, such as high membership fees and limited access to quality facilities, by opening 100 clubs by year-end.

The company will also continue to recruit talented individuals to join the expanding team.

The company received $3 million in seed funding in early 2022 from Global Founders Capital, Trihill Capital, and Goodwater Capital.

This was followed by a $3.5 million seed extension round in December 2022, led by Wavemaker Partners, with participation from Trihill Capital, East Ventures, Gentree, and BAce Capital.

“Fit Hub aims to address the increasing obesity rates in Indonesia, specifically among middle to low income households, by democratizing fitness,

“Their market positioning is distinctive, providing hyperlocal gyms that are both high-quality and 50% more affordable than other options. We’re excited to support their development as they explore going regional in the coming years,” said B. Paul Santos, Managing Partner at Wavemaker Partners.

Fit Hub digitizes the fitness experience and develops community-driven fitness centers, catering to the rising middle class seeking quality equipment, accessible facilities, and a welcoming atmosphere.

Since its launch in August 2020, the firm has expanded to 60 clubs across 14 cities in Indonesia, attracting over 50,000 paying members, half being first-time gym-goers.

The startup’s success is partly attributed to its affordable pricing strategy of $17 per month, addressing a significant gap in the Indonesian fitness market where the average gym membership costs $50 per month.

“Gym-goers prefer an environment that enables them to concentrate solely on their workout and leave promptly,

“Inconveniences such as navigating through a mall to access the gym can prove inefficient, resulting in the need to navigate parking and foot traffic. This was the main thesis of why Fit Hub gyms are commonly found in standalone buildings,” said V. Ian Sulaiman, Vice President of Investments at Trihill Capital.

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