Animoca Brands Japan, a strategic subsidiary of Hong Kong-based Web3 company Animoca Brands Corporation Limited, has on Wednesday announced a strategic investment in Rainshine Global, Inc., the Delaware-based entertainment company.

Animoca Brands said in a statement that Rainshine Global has a strong track record in creating and distributing content, with a particular focus on Web3 content and a presence in India, the United States, the United Kingdom, the Middle East, and Southeast Asia.

With Animoca Brands Japan’s strategic investment in Rainshine Global, the two companies aim to build a gateway for Japanese intellectual properties (IPs) to reach new global markets.

In addition, original anime IPs from Rainshine Global’s content vault will be brought to Japan, providing a significant boost to the global growth plans of IP owners in Japan.

Living up to its motto of “Japanese IP to the world”, Animoca Brands Japan will continue to strengthen its cooperation with the Animoca Brands and invest in and promote Japan’s Web3 creator economy.

“We are thrilled to partner with Rainshine Global, a leader in creating and distributing global Web3 content IP in India, the United States, the United Kingdom, the Middle East and Southeast Asia,” said Motoki Tani, Chief Executive Officer of Animoca Brands Japan.

According to him, this partnership will bridge Japan, India and the Middle East with Japanese content, which is so widely loved around the world.

“Adapting Japanese IPs into these regional formats will allow us to distribute to a broader community as part of our global strategy,” he added.

Neeraj Bhargava, Founder, Chairman and group Chief Executive Officer of Rainshine Global, said Rainshine Global backs creator-led storytelling with the best tech and business innovation to take their IPs to global fans.

“Working with Animoca Brands Japan allows us to fulfill our shared vision of taking great regional content to global markets, with a specific focus on taking Indian content to Japan and beyond and bringing Japanese content primarily to India and the Middle East,” he added.

According to the statement, this strategic investment marks a new chapter for both Animoca Brands Japan and Rainshine Global, with the potential to bring new and engaging content to audiences around the world.

Rainshine is a global entertainment company that backs creator-led storytelling with a winning combination of creative, technological, and business innovation talent.

The firm develops new ways for creators to engage with audiences and build profitable, enduring content communities.

Founded in 2021, Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies.

The firm provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.

Animoca Brands is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse.

The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E.

It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media.

Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

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