Fave, Malaysia-based smart payments app, has on Wednesday announced its partnership with TNG Digital Sdn Bhd owner and operator of Touch ‘n Go eWallet, and the launch of the Fave loyalty programme within Touch ‘n Go eWallet.

Through the partnership with Fave, Touch ‘n Go eWallet users can now scan any Fave DuitNow QR, and earn up to 15 percent cashback across 17,000 food and beverage (F&B) outlets and retailers, both parties said in a statement.

Participating outlets include Subway, Auntie Anne’s, San Francisco Coffee, Puma, Clarks and more.

The new service will create an easy, quick and rewarding digital payment experience on one platform.

More than 18 million Touch ‘n Go eWallet users will be able to earn cashback every time they pay for purchases by scanning the Fave-issued DuitNow QR code with a Touch ‘n Go eWallet scanner and deduct it from the payable amount upon the next purchase.

Users will also be able to link their Fave account and import all cashback, view and use the cashback for their purchases to create a unified experience and maximise their savings.

The partnership reinforces how Fave’s vision aligns with Touch ‘n Go eWallet’s in providing a seamless and convenient mode of payment while rewarding a new generation of smart consumers in their day-to-day transactions.

Merchants will now have access to more than 18 million Touch ‘n Go eWallet users nationwide via the Fave DuitNow QR and extend their loyalty cashback to more customers, reconciling them under one FaveBiz platform.

“We are excited to be partnering with Touch ‘n Go eWallet which manifests our continuous effort to create an integrated payment ecosystem that enhances user experience and creates more value with every digital transaction for all Malaysians,” said Joel Neoh, Chief Executive Officer of Fave.

“This partnership integrates both fintech capabilities on one single platform, enabling a smoother, faster, and simpler payment flow,

“As for our merchants, this partnership helps them capture new businesses while retaining customers as we brave through the uncertainties of the retail landscape together,” he added.

Meanwhile, TNG DIgital Chief Executive Officer Alan Ni said rewards programmes are a proven strategy for growing and sustaining market share.

“Besides tapping into Fave’s Loyalty Programme, this new partnership grants access to Fave’s capabilities of offering rewards and savings options which will encourage consumers to shop digitally,

“We are pleased to team up with Fave to continue providing our seasoned and new customers with more value-added services coupled with the flexibility to pay and transact,” he added.

Fave is one of Southeast Asia’s fintech platforms providing a smart payment app for the smart generation of consumers to pay and save. The firm empowers offline businesses to grow and digitally connect with their customers in a whole new way.

The firm currently operates in over 35 cities across Malaysia, Singapore, Indonesia and India. Fave is part of Pine Labs Group of Companies – a merchant platform company that provides financing and last-mile retail transaction technology.

TNG Digital was founded by Touch ‘n Go Sdn Bhd and Ant Group, parent company of Alipay, China’s largest digital payments platform.

Established in 2017, TNG Digital is the owner and operator of Touch ‘n Go eWallet with more than 18 million registered users and over 1.2 million merchant touch points including DuitNow QR.

Combining Touch ‘n Go’s strong domestic brand, dominance in toll, transit and parking use cases and nationwide user base, together with Ant’s deep domain expertise and leading the development of open platforms for technology-driven inclusive financial services, Touch ‘n Go eWallet provides financial services and payments services to both retail users and small to mid-sized businesses, across physical and online infrastructure.

Touch ‘n Go eWallet expands cross-border payment to China in collaboration with Alipay