Partipost, a Singapore-based crowd influencer marketing and commerce platform, announced Tuesday that it has secured an investment of over $7 million.

The oversubscribed round is led by iGlobe Partners, with participation from Temasek’s Pavilion Capital, Taiwan Mobile, Cathay Venture, and Quest Ventures, Partipost said in a statement.

With this fundraising round completed, iGlobe Partners’ partner Joyce Ng will be joining Partipost’s board as a director.

According to the statement, the fresh funds will be used to accelerate the development of Partipost’s new product suite to support the increased business needs of their multi-market commercial clientele as mask mandates retire across the Asian markets.

Thailand, Vietnam and Hong Kong will join as Partipost’s 6th, 7th and 8th operational footprint in the next 18 months.

“Despite the macroeconomic challenges, we have been able to complete this fundraising round. A lot of the credit has to go not only to our investors but also our team members across the region for their dedication, perseverance, and belief in the future of Partipost,

“We want to be a platform for all brands to use and all influencers to use, and we are definitely getting closer to that vision,” said Jonathan Eg, Founder and Chief Executive Officer of Partipost.

Partipost is Asia’s fastest-growing crowd influencer marketing platform, and it’s currently present in Singapore, Indonesia, Taiwan, Malaysia, and the Philippines.

It was founded in 2016 and it aims to continue to expand its presence across Asia.

Automating the process of influencer sourcing and campaign management, Partipost allows brands to run marketing campaigns at scale, with speed, and with the right influencers.

Powered by influencers across all tiers, ranging from a few hundred followers to millions of followers, the firm has the goal of driving authentic word-of-mouth marketing for brands.

With data insights collected through its in-app polls and user behaviours, Partipost’s data-centric framework crowdsources influencers with follower sizes ranging from a few hundred to millions of followers.

Driven by consumers’ growing need for trust in influencer marketing and commerce, Partipost rewards influencers for both their media reach and message impact in their curated social media content message, determined by their followers’ responses.

“With the ever increasing social media penetration rate in Asia today, we believe that the creator economy will be here to stay,” said Joyce Ng, Partner at iGlobe.

According to her, brands need to explore different marketing tools to break through the content clutter in this ultra-connected digital age.

“Partipost has disrupted the traditional idea of marketing by creating a robust crowd influencer ecosystem and efficient workflow for influencers and brands,

“As the lead investor for this financing round, we are impressed with Jonathan and his team and are excited to journey with them to take them to the next level,” she added.

Quest Ventures Asia Fund Partner Jeffrey Seah said this is the fund third cheque in support of Partipost.

“In addition to garnering an increased share of the advertising and marketing budget pies, Partipost has increasingly been retained by marketing clients to develop product sampling and research campaigns in traditional trade distribution channels,” he said.

“Alongside the shift in mindsets and habits of end customers, brand marketers are now looking for captive funnels to capture a covid generation of work from home (WFH) consumers inundated with choice,

“Influencers and creators on Partipost’s platform, as a result, have seen their talent value validated commercially by the market. Tony, Ben and Jon are the genre of Digital Economy operators we will continue to support,” he added.

According to the statement, this year, Partipost continues to cater to brands focused on achieving brand awareness, sales, and scale, having run a single campaign that activated over 3,000 influencers.

Singapore’s Partipost bags $5M extended funding on Series A led by Quest Ventures