Artificial intelligence (AI) is making waves in publishing. It’s helping us deliver personalized content, increase efficiency and reduce costs. But the implications for publishers are far greater than just better ad targeting because AI will help us better serve our customers by delivering more relevant content at an affordable price point.
Content creation will move beyond the written word
The written word is just one way of communicating, and it’s not the only option. In fact, AI can help us create better content in more ways than one:
- Visual and interactive content is more engaging than static text on a screen. It feels more human-like and natural to read or watch these types of stories as opposed to reading or watching an article that is simply text with pictures attached.
- AI can help us create better stories for different platforms like social media platforms (Facebook/Twitter) or news sites like CNN or Fox News that want their audience to share certain things about their brand through various channels such as email newsletters, etc.
Smart tech will add value to ad creative and placement
AI will also help with building creatives and placement thereof.
For example, it can be used to create ad copy that matches your audience’s interests or behaviors. It’s also possible for AI to analyze a set of data about the user and then generate new content based on their preferences, such as a news article about the latest iPhone model or an ebook cover image that focuses on an important aspect of the book (e.g., its title).
The desire for personalized content is just beginning
In a recent study of the publishing industry, researchers at the University of Southern California and New York University found that “the desire for personalized content is just beginning.” In fact, it seems that this trend will only continue to grow as more people turn to AI-powered personalization services like Amazon Prime (which offers customers recommendations based on their preferences) or Netflix (which has its own show-by-show algorithms).
In addition to being able to choose what they read and watch, consumers also want their data privacy respected—and companies should take note of this shift in thinking when developing new products and services.
AI will help us better serve our customers
Customers want personalized content, and they want it fast. They also want it to be exactly what they need at that moment in time: a helpful, useful resource for them to get through their day. It’s no wonder then that as more people turn to AI-powered tools like Google Now on Android or Siri on iOS devices (or even just voice search), publishers are scrambling to keep up with these trends—and there’s no better way than by using AI itself!
The takeaway
While AI is still in its infancy, there are already many ways it can be used to transform publishing. It will have the power to make life easier for editors and authors alike, but it’s important not to get too excited about what it can do just yet. We have a long way to go before AI publishers really start taking over the world—or even making publishing better at all—but we’re excited to see where this technology goes in the next few years!
TechNode Global INSIDER publishes contributions relevant to entrepreneurship and innovation. You may submit your own original or published contributions subject to editorial discretion.