PPRO, the global provider of digital payments infrastructure, has strengthened its market coverage of Malaysia with the integration of major e-wallets GrabPay and Touch ‘n Go on its payments infrastructure.
PPRO said in a statement it now offers all of Malaysia’s most popular, independent e-wallets – Boost, Touch ‘n Go and GrabPay – to its partners which include enterprises with payments platforms, payment service providers, fintechs and banks.
Through PPRO’s integration, these partners can supercharge their revenue by gaining direct access to Malaysian consumers who spend an estimated $3.8 Billion a year when shopping cross-border.
Cited the research by Statista, PPRO said e-wallets GrabPay and Touch ‘n Go are both expected to see their user number double from 2020 to 2025.
For enterprises with payments platforms looking to tap into or grow their presence in the Malaysian market, it said enabling consumers to conveniently transact using their e-wallets via their mobile devices is a smart move, which will grant them access to the 83 percent of Malaysia’s population that have access to a smartphone.
“Digital payments are second nature to Malaysia’s highly, mobile-enabled population and for enterprises with payments platforms looking to break into new market segments and grow new cross-border revenue, the Malaysian market must not be overlooked,
“In order to increase customer conversion from Malaysia, enterprises need to understand their customers’ preferences at checkout. PPRO has built an extensive Malaysian payments offering on its infrastructure and is well-primed to enable payment service providers, fintechs and banks to drive cross-border transactions in this fast-growing market,” said An Lu, PPRO Asia Pacific (APAC) Head of Market Development.
According to the statement, super app Grab’s e-wallet, GrabPay, has an ecosystem of over 25 million transacting users, which means that enterprises which are able to offer GrabPay at the checkout can access a large pool of Malaysia’s population.
Consumers use the GrabPay app for a variety of purchases both in-store and online, from fund transfers, to food delivery and ride hailing services.
Alongside GrabPay, Touch ‘n Go has been prevalent in leading Malaysia’s digital transformation, as it has shifted from being a road toll payment method, to now having a user base of 16 million consumers who use it daily for a variety of online purchases.
According to the statement, the rapid acceleration of the use of e-wallets in Malaysia comes at a time when the government has placed significant focus on digitising the country’s economy through the launch of the e-Pemula initiative to drive the cultivation of cashless transactions, of which both GrabPay and Touch ‘n Go are involved, and MyDIGITAL under the Malaysian Digital Economy Blueprint.
PPRO is a fintech company that globalises payment platforms for businesses, allowing them to offer more choice at the checkout and boost
cross-border sales.
Payment service providers, enterprises, and banks that run on PPRO’s infrastructure are able to launch payment methods faster, optimise checkout conversions, and reduce the complexities of managing multiple fund flows.
Citi, PayPal, and Stripe are some of the names that depend on PPRO to expand their platforms beyond borders and with a growing global team of over 600 people.
Last year, PPRO announced that it had achieved unicorn status after raising $180 million from Eurazeo Growth, Sprints Capital and Wellington Management.
Earlier this year, PPRO announced the acquisition of Alpha Fintech, a next-gen payments technology company, in a deal that will expand PPRO’s offering, and strengthen its presence and networks in the Asia Pacific region.
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