Malaysia-based marketing technology (MarTech) platform Involve Asia has expanded to Vietnam, marking its growing footprint in the region.

The company said it has generated over US$1.4 billion in sales for its brands, with over $46 million paid out to its publishing and other partners.

“Vietnam is an important market for Involve Asia as it is one of the fastest-growing economies in Southeast Asia with a vibrant and technologically savvy population. With an e-commerce market in the country that is accelerating rapidly and high social media usage, it presents a ripe opportunity for us to help brands in the country reach their customers through our proprietary MarTech solution in a cost-efficient manner, and ultimately scale their business through partnerships with influencers, apps and affiliate sites,” Involve Asia Chief Executive Officer and Founder Jimmy How said in a statement on Wednesday.

According to the e-Conomy SEA 2021 report by Google, Temasek and Bain, the e-commerce market in Vietnam is estimated to increase by 32 percent within 5 years to reach $39 billion in 2025. In addition, 78.7 percent of internet users have made an online purchase in 2021 based on a study conducted by We Are Social.

The accelerated pace of e-commerce adoption has pushed merchants in Vietnam to go digital in order to reach their customers, fueling a 23 percent increase in digital ad spending in 2021 from the previous year, and is projected to grow 14 percent to $934 million in 2022.

One of the challenges Involve aims to solve in Vietnam is the long payment cycles that marketing partners face when running campaigns on behalf of advertisers, typically between sixty to ninety days.

Leveraging on its proprietary risk scoring system, Involve’s platform enables Advertisers to weed out fraudulent activities and to ensure high-quality outcomes are paid out quicker, the company said.

Involve said its express withdrawal capabilities allows marketing partners to receive their money in as quickly as 15 days, which enables partners to manage their cashflows and to scale up their operations.

The region’s top e-commerce, travel and finance brands use Involve platform to manage over 1.2 million partnerships with marketing partners such as TechRadar, Microsoft, Honey, Shopback and more.

Founded in 2014 and headquartered in Kuala Lumpur, Malaysia, Involve Asia has presence in six countries in Southeast Asia. It counts global venture capitalist firms 500 Startups, Accord Ventures, OSK Ventures International, GDP Venture, CAC Capital and Cradle Seed Ventures as their investors.

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