East Ventures, a pioneering sector-agnostic venture capital firm that has supported over 200 companies in Southeast Asia, announced Monday the appointment of Avina Sugiarto as a Partner at the firm.

”It is our honor to promote Avina as one of the women leaders in our investment leadership team. During her work as Venture Partner, Avina has promptly demonstrated a robust understanding and broad experience in both investment and sustainability framework,

“As a Partner, Avina will work across both seed and growth team, supporting our portfolios and founders in this fast-paced tech industry while holding on strong with our core values,” East Ventures Co-Founder and Managing Partner Willson Cuaca said in a statement.

Avina joined East Ventures as the Venture Partner in January 2022, where she brings 12 years of experience in investing across alternative assets including venture capital, private equity, private credit, and special situations across industries from technology, property, logistics, natural resources, to consumers and financial services.

The presence of Avina has further stepped up East Ventures’ commitment towards sustainability; proven by impactful initiatives including: East Ventures of being the first venture capital firm in Indonesia to sign the Principles for Responsible Investment supported by the United Nations, Women with Impact Forum, and the inaugural Sustainability Report.

Prior to joining East Ventures, Avina was a Senior Vice President at an asset management firm. She was responsible for deal sourcing, analysis, execution, and fundraising across firm’ investment products. She was also a key member of the investment partnership with a global alternative investment firm headquartered in the United States.

“It’s truly my pleasure to be part of East Ventures, the leading venture capital firm in Indonesia and Southeast Asia. It has been a great time working closely with the team in empowering startups, founders, and creating initiatives to accelerate the overall growth and impacts of the tech industry and ecosystem in the region,

“I look forward to continuing the journey with East Ventures and all our stakeholders in creating a sustainable future through investment and initiatives,” said Avina Sugiarto, Partner of East Ventures.

East Ventures is a pioneering and leading sector-agnostic venture capital firm headquartered in Singapore. Founded in 2009, the firm has transformed into a holistic platform that provides multi-stage investment, including seed and growth for over 200 companies in Southeast Asia.

An early believer in the startup ecosystem in Indonesia, East Ventures is the first investor of Indonesia’s unicorn companies, namely Tokopedia and Traveloka.

Other notable companies in the portfolio include Ruangguru, SIRCLO, Kudo (acquired by Grab), Loket (acquired by Gojek), Tech in Asia, Xendit, IDN Media, MokaPOS (acquired by Gojek), ShopBack, KoinWorks, Waresix, and Sociolla.

The firm is the first venture capital in Indonesia to sign the Principles of Responsible Investment (PRI), supported by the United Nations (UN). It is committed to achieving sustainable development and bringing positive impacts to society through its initiatives and environmental, social, and governance (ESG)-embedded practices.

East Ventures becomes Indonesia’s first venture capital firm to sign UN Principles for Responsible Investment