ShopBack, Asia-Pacific’s leading shopping and rewards platform, has launched ShopBack PayLater, a Buy Now, Pay Later (BNPL) payment option. As the entry point to rewarding shopping for over 30 million shoppers across the Asia-Pacific, the Group aspires to now be the preferred checkout option for shoppers with PayLater. This is a significant milestone in the Group’s move into offering a broader suite of financial services to its shoppers.

The launch also kicks off the ShopBack Group’s first global brand refresh across its 10 markets in Asia Pacific. Underscored with its new tagline – For the Wins – the brand refresh looks to translate the small wins on ShopBack’s platform into an elevated shopping experience.

ShopBack PayLater live in Singapore and Malaysia

ShopBack PayLater will be available at over 4,000 online and in-store merchants in Singapore and Malaysia, including Charles & Keith, Crate & Barrel, Love Bonito, Shiseido, ZALORA, and more. It integrates hoolah’s platform capabilities with ShopBack’s Pay feature, enabling shoppers to split their in-store or online purchases into three interest-free monthly installments when they check out via ShopBack. Cashback earned from shopping online and in-store Cashback earned via ShopBack Pay can also be used to offset PayLater payments.

“Financial flexibility is the key to achieving our goal of making shopping rewarding, personalised, and accessible to all. Our PayLater feature removes the need for initial large lump sum payments and allows users to divert resources saved from installment payments to merchant purchases or even their own savings. This makes ShopBack an optimal space for enabling rewarding shopping experiences while encouraging financial mindfulness,” said Hamish Moline, Managing Director, Financial Services.

ShopBack: For the Wins

To illustrate the full suite of benefits that ShopBack provides, the Group’s global rebrand will focus on empowering its shoppers to achieve small wins in their daily shopping and payment activities. Its new tagline “For the Wins”, a play on the popular Internet catchphrase, looks to celebrate the victories in one’s daily life, however small they may be.

“ShopBack believes in the power of small wins, applied consistently and continuously, and we work relentlessly to deliver smarter ways to shop and pay. We hope that the rebrand brings out this message more strongly to our shoppers,” said Henry Chan, CEO and Co-Founder. “As we grow our network of partners and global brands, we will continue to engage shoppers across multiple touchpoints, help partners gain visibility and sales, and support them in achieving their own victories through small wins.”

In collaboration with CapitaLand Malls, the rebranding campaign will include a series of roving popups across Singapore, where participants stand a chance to win S$100,000 worth of Tesla shares and other prizes.

The global rebrand and launch of ShopBack PayLater are the latest in a series of milestones achieved by ShopBack. The company drove $3.5 billion in sales to 10,000 merchants in 2021, launched its ShopBack Pay service earlier this year, and raised $80 million during a recent funding round in June. The Group also plans to deepen its product offerings and expand its financial services to more markets in the coming months.

Singapore’s ShopBack raises $80M Series F investment led by Asia Partners