Ninja Van Group, the Singapore-based tech-enabled logistics company, said Thursday it has enhanced its supply chain management solutions by expanding existing services into new markets, and making more services available to Small and Medium Enterprises (SMEs) across the region.

Ninja Van said in a statement that these enhancements are part of the $100 million that the firm has committed to investing in its logistics business and developing the accompanying eco-system of supply chain management products and services.

“Today’s supply chains are complex networks of suppliers, transportation, financial service and manufacturing partners, many of which are changing on an ongoing basis. The ability to navigate and build resilient supply chains is a crucial part of any business’s success” said Firas Alsuwaigh, Ninja Van Group’s Chief Strategy Officer.

“Ninja Van’s vision of being a strategic enabler for SMEs in Southeast Asia will assist businesses in planning their growth more efficiently and maximise the potential of their business,” he added.

Initially offered to a limited pool of customers, the company’s Ninja Direct service, an end-to-end procurement solution for SMEs, has now been made available in the majority of the markets Ninja Van operates in.

The service was most recently launched in Thailand in January 2022, and is also available in Malaysia, Indonesia, Vietnam and the Philippines. Demand for Ninja Direct’s services has increased five times in the last two years, with over 2,000 active merchants now using the service.

Ninja Van has also introduced several new services in the last two years, including:
● Ninja Financial Services: a solution embedded across the suite of Ninja Van’s services that offer merchants direct access to services such as cross-border payments and trade financing.
● Ninja Fulfilment: a streamlined service leveraging on Ninja Van’s extensive infrastructure and technologies to facilitate physical inventory management.
● Ninja Mart: a distribution platform that connects household brands and their products in Malaysia and Vietnam to thousands of family-owned shops and independent retailers.

“Our well-established regional network and the reliability and consistency of our operations have powered the development of an integrated eco-system of supply chain management solutions. These enhancements and new solutions build on our reputation as a trusted logistics provider across the region, reflecting the significant progress we have made over the years,” said Firas.

Ninja Van is a tech-enabled express logistics company providing supply chain solutions for businesses of all sizes across Southeast Asia. The firm was founded in 2014 by friends Lai Chang Wen, Tan Boxian and Shaun Chong, with the aim of providing hassle-free delivery services for e-commerce retailers in Singapore.

Since then, the company has become a leading tech-enabled logistics company, with well-established operations and networks across Southeast Asia. Today, the company operates in 6 of the region’s key markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines.

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