The Parentinc, a Singapore-based community platform for parents, announced Thursday the successful completion of acquisition of Webtretho, a Vietnam-based women and parenting online community.

“We are extremely thrilled to welcome the team at Webtretho and Bé Yêu into our family. Webtretho is a household name in Vietnam trusted by almost every young mother for over the last two decades. Combining that with The Parentinc’s deep technology and commercial capabilities will bring a new era of innovation to help Vietnamese parents have healthier pregnancies and raise healthy families. We are deeply humbled by the opportunity to be able to partner with the Webtretho and Bé Yêu team to further our joint mission in such big strides,” The Parentinc Group Chief Executive Officer and Founder Roshni Mahtani-Cheung said in a statement.

The Parentinc is Southeast Asia’s (SEA) leading content, community, and commerce platform for women and young mothers, and is highly known for its flagship brand theAsianparent, SEA’s largest platform for mothers. It also owns and operates Mama’s Choice, an award-winning direct-to-consumer brand that manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia.

The Parentinc investors include: Central Retail Corporation, East Ventures, Fosun International, Global Grand Leisure,, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.

“The Parentinc is the number one parenting community in 11 markets across the world. We are very excited to partner with the Webtretho team to now be the number one parenting community in Vietnam as well. Combining Webtretho’s audience in Vietnam and The Parentinc’s technology will provide our advertising partners an unprecedented way to reach the right audience with the right message at the right time. Customers can count on the continued technology and best practices development everyday with the unique scale of reaching over 50 million families around the world,” said Nikki Assavathorn, The Parentinc Cluster Country Head of Thailand and Vietnam.

Founded in 2002, Webtretho is the leading online destination for women in Vietnam with millions of visitors every year. Its mission to give women a voice and enrich their lives has enabled the company to build one of SEA’s most influential user generated content platforms where members share knowledge and experience in a wide range of topics including parenthood, pregnancy, childcare, beauty, healthcare, and entertainment.

Webtretho also operates Bé Yêu, one of the most visited Vietnamese social networks aimed to provide a discussion platform for parents and parents-to-be looking for information and advice to raise happier and healthier children.

“This is a new phase of growth for Webtretho and our Vietnam team. I am delighted by this new development in the business and I very much look forward to this partnership with Roshni, Nikki, and The Parentinc team. There is strong synergy between our brands and I am confident that this partnership will deliver a robust value proposition to all stakeholders. We will continue to scale up Webtretho and Bé Yêu by introducing new innovative business models to unlock tremendous value at the national and regional level,” Phan Thanh Huong, Chief Executive Officer of Webtretho.

Singapore’s Parentinc raises $22M in Series D funding round led by East Ventures